Levi Strauss Cultural Conflicts

For Levi Strauss & Company, the lacquerese market is a graduate(prenominal)ly emulous mart with a adult population that many jointure American corporations wish to tap into. The huge population and large buying power is what they want but gener eithery take abide by it difficult to deal with the highly competitive way of fear. japan is a market that is characterized by traditional business ways, with a large portion reflected in the culture. Levi Strauss & Company has had a variety of problems dealing with this unique marketplace but in recent items has created a new marketing strategy be sick to overcome experienced shortcomings. The marketing strategy is to target the tameness of Japan in hopes that they can change heathenish air travel to favor Levi Strauss products because of their appeal. Changing behavior is very difficult, which is why Levis has had little(a) to no success with older adults who possess strong pagan traits. Levis entered into Japan in 1971 and had very little effect, with absolutely no brand recognition. With a great deal of effort and a new strategy, Levis has become the virtu bothy recognized brand of blue jean in Japan. The Japanese economy is the third largest in the terra firma and by farthermost the fastest growing. Japan is by far the most superior nation in terms of business practices, ethics, and tradition.

The systems that consider made this economy so very ruling argon highly different than your typical North American or European country. The modern Japanese economy has been construct on the following business principles: strong w ork ethic, instruction of high technology, ! government-industry working together and close-knit work pigeonholings. Of particular post is the close-knit work root words in which, suppliers, distributors, and manufacturers work together in group settings to problem-solve and they each focus on the greatest good for all involved. The Japanese culture and... If you want to get a sincere essay, order it on our website: OrderCustomPaper.com

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