Philosophy of Education Essay -- Philosophy of Teaching Educational Es

Philosophy of EducationIt is the supreme art of the instructor to awaken joy in creative expression and knowledge.-Albert EinsteinTell me, and Ill forget. Show me, and Ill remember. Involve me, and Ill analyse.-Marla Jones The two quotes that I have listed above can in essence describe my feelings on education and pedagogy. For me teaching is sharing a passion not only for education, just also for the material you are teaching. My passion happens to be English, and to me that means allowing my students to read something and think near it. (What does it say? How do you feel about it? What does it mean?) Education is not only passing on factual information or simply stating what you as a teacher know, it is supplying the tools and information your students need as they need it, allowing them to make their own decisions and find their way to their own conclusions, not telling them what the annihilate result is. The best way I have learned is from the questions that I answered, the questions that my teachers supplied the means to get to the answer, but allowed and sometimes required me to find the answer myself. This manifold me in my own learning process, which made me appreciate what I learned all the more, because I felt like I had achieved it, not because someone told me this is the answer. We learn best through experience. Teaching is about evolving your students and helping them when they need it. Teaching is about encouragement, reassurance, and supplying what your students to need to reach their goals. Learning is not something you can force, but you can instill a desire to learn. My desire to learn came from the experiences provided by my teachers. It is impossible for a students mind to grow i... ...d more complex sentence structure. flavour at their writings from beginning to send showed huge improvement and made me feel like I had helped guide them and provide them with information they involve. It was one of the roug hly wonderful experiences I have ever had. I was able to implement things I had learned in my education classes and see them work. To me education is supplying what is needed to allow your students to grow and think, giving them opportunities that allow their involvement in what they are learning. Teaching is about experience and sharing whit your students your own passion for learning and your content. It is about instilling a desire and knowledge that allows them to reach for their dreams. To me teaching is about guidance, involvement, allowing creative thought, and awakening a passion for learning. As a teacher those are my goals.

The Harmful Effects Of Body Piercing Essay -- Body Piercing

A great number of teenagers and young adults have a body piercing. These can range anywhere from your belly button to your tongue. There are many effects it can have on you socially, or physically. This essay will describe the social aspects of body piercing, this includes first impressions, types of friends, and job prospects. First impressions are important to many people. To some individuals body piercing may seem frightening or intimidating. The person with the piercing may be treated other than in a store. They might be watched more carefully to prevent shoplifting just because of this piercing. Some sales clerks might do this because they got the impression the node was dangerous or suspicious. These presumptions come along with other physical traits such as race or dress. Soci...

Quest for Identity in Maxine Hong Kingstons Autobiography, The Woman W

Quest for Identity in Maxine Hong capital of Jamaicas Autobiography, The Woman Warrior Maxine Hong capital of Jamaicas autobiography, The Woman Warrior, features a young Chinese-American constantly searching for an unusual hissing that would serve as her impeccable guide on her quest for individuality (49). Instead of the flawless guide she seeks, Kingston develops under the influence of other teachers who any seem more fallible or less realistic. Dependent upon their guidance, she grows under the influence of American and Chinese schools and the role models of Brave Orchid, Fa Mu Lan, and Moon Orchid. Her education by these counselors consequently causes her to abandon her search for an escort, the bird to be found somewhere in the measureless sky, and she begins to look inside herself for the ideograph to fly (Kingston 35). The new song Kingston finally creates with her talk story of Tsai pine, verifies her optimistic distinction from her educators, cultural norms, which have in doctrinated and restricted her childhood.During much of her childhood, Kingston goes to the American instruct during the day and the Chinese School in the evening as she filters the conflicting material given in each of these environments to determine what works in her Chinese-American life. In attending the American school, Kingston discovers American ideologies of loquaciousness and arrogance. From the influence of their American schoolmates Kingston and her siblings never said, Oh, no, youre too kind. . . . Im stupid. Im ugly. They were capable children. . . . But they were not modest (Kingston 134). The children expected their Chinese parents to join in their arrogance, and Kingston proudly tells her mother, I got straight As, Mama (45). H... ...d not the measureless sky, her voice begins to sing a distinctly Chinese-American song. Kingston sings just as Tsai Yen sang about China and her family . . . from savage lands, and speaking of her newly found identity, established in A merica but conceived in China, Kingston decides, It translated well (Kingston 209). industrial plant CitedHunt, Linda. I Could Not Figure Out What Was My Village Gender Vs. Ethnicity in Maxine Hong Kingstons The Woman Warrior. Melus 12.3 (1985) 5-12.Kingston, Maxine. The Woman Warrior. New York Vintage Books,1989.Ling, Amy. Maxine Hong Kingston and the Dialogic Dilemma of Asian American Writers. Ideas of Home books of Asian Migration. Ed. Geoffrey Kain. East Lansing Michigan SUP, 1997. 141-56.Wang, Veronica. Reality and Fantasy The Chinese-American Womans Quest for Identity. Melus 12.3 (1985) 23-31.

A Skate Lesson :: Essays Papers

A glide Lesson Have you ever sat down in the park during the summer? Chances are you will see little children, teenagers and adults in-line skating. If you subscribe no experience in-line skating, you may think to your self I wish I could do that Well, dont just wish, do After reading Alfies A Skate Lesson anybody may enjoy in-line skating.Safety is the most important consideration when learning how to skate. Safe skating is enjoyable skating. Beginning skaters should purchase proper pad, as the seek of injury is quite high. Investing in quality padding will ensure that your first experience will focus on skating, not pain. correct padding equipment includes helmet, wrist guards, knee jointpads, and elbow pads. Quality padding cost about 15-30 dollars per pad, so budget 60-120 dollars for the whole package. It is very important that you slip on your padding before you strap on the skates. Kneepads and elbow pads have elastic bands that hug closely against your body. Since these pads need to be slipped on, they cant be put on after your skates. at a time it is time to choose a pair of skates. Even though you are a beginner, it is important to purchase a quality pair because poor quality skates do not offer a great deal of comfort and flexibility. I recommend skates by Rollerblade or Roces. Rollerblade has good skates for beginners because the boot has a pliant ankle. Also, it is equipped with a special easy to use braking system called the ATB brake. The ATB brake works when you are in motion and want to stop. To stop, simply straighten your knee and leg to become perpendicular to the ground and the brake will come in contact with the ground. To put on the skate make sure that the spiel is inside the boot, wear long socks plus dont forget to put the pads on first. Learning how to skate can be a wonderful experience if it is through with a friend. The benefit of skating with friends will make the experience more interesting and exciting. I f you or your friend were to fall you know that there will unceasingly be someone there to laugh at you. They will always be helpful and shout out jokes and encouragement when needed. The mere presence of a friend will make learning a lot more fun then if you were by your self.

An American Tail Movie project :: essays research papers

An American Tail (1986)Director Don BluthPerformersFievel Mousekewitz (Voice of Philip Glasser)Papa Mousekewitz (Voice of Nehemia Persoff)Mama Mouskewitz (Voice of Erica Yohn)Tanya Mousekewitz (Voice of Amy Green)Bridget (Voice of Cathianne Blore)Digit (Voice of Will Ryan) Gussie Mouseheimer (Voice of Madeline Kahn) Henri the Pigeon (Voice of Christopher Plummer) Honest John (Voice of Neil Ross) Irish mouse on boat (Voice of Warren Hayes) Italian mouse on boat (Voice of John Guarnieri) Moe (Voice of Hal Smith) Tiger (Voice of Dom DeLuise) Tony Toponi (Voice of Pat Musick) Warren T. Rat (Voice of John Finnegan) outlineFievel Mousekewitz and his family (who are mice), who are from Russia run away from their homeland in the late 1800s, and board a boat headed for America to chip off the Czarist rule of the Russian cats. Fievel, however, is separated from his family upon his arrival in New York Harbor. While hes searching for his family throughout NYC, he discovers that there are cats in America excessively (his father said there werent). Fievel meets a variety of friendly and hostile mice, and learns the ins and outs of NYC and how to survive as an immigrant. Eventually he makes friends with a cat named Tiger and together, along with others, Fievel finds his family and lives happily ever after.This is an immigration movie geared towards kids to show and teach them about immigration to America. It shows them the reasons they (the Mousekewitz) left their homeland Russia to come to America. In their case it was to escape the Czarist rule of the cats, parallel to most immigrants who escaped their land due to religious and political persecution. Once aboard the ship to America, it showed the long and unpleasant light to New York Harbor, where in this movie, Fievel gets separated from his family to inclimate weather. Once they arrive in New York Harbor, it shows children the happiness immigrants got when they saw the statue of liberty and the process through Ellis Island to become a citizen of America. The equilibrium of the movie takes place in America where it shows political machines, such as Warren T. Rat, who really is a cat but takes advantage of new immigrants by dressing as a mouse and receiving the mices trust. With trust came their money and broken promises, just as political machines really did back then. The movie shows the immigrants hardships and woeful living conditions in America with tenement housing and unsanitary conditions.

An American Tail Movie project :: essays research papers

An American Tail (1986)Director Don BluthPerformersFievel Mousekewitz (Voice of Philip Glasser)Papa Mousekewitz (Voice of Nehemia Persoff)Mama Mouskewitz (Voice of Erica Yohn)Tanya Mousekewitz (Voice of Amy Green)Bridget (Voice of Cathianne Blore)Digit (Voice of testament Ryan) Gussie Mouseheimer (Voice of Madeline Kahn) Henri the Pigeon (Voice of Christopher Plummer) Honest John (Voice of Neil Ross) Irish mouse on boat (Voice of warren Hayes) Italian mouse on boat (Voice of John Guarnieri) Moe (Voice of Hal Smith) Tiger (Voice of Dom DeLuise) Tony Toponi (Voice of Pat Musick) Warren T. Rat (Voice of John Finnegan) SummaryFievel Mousekewitz and his family (who argon mice), who are from Russia run away from their homeland in the late 1800s, and board a boat headed for America to break off the Czarist rule of the Russian cats. Fievel, however, is separated from his family upon his arrival in New York Harbor. While hes searching for his family through and throughout NYC, he discover s that there are cats in America too (his father said there werent). Fievel meets a variety of friendly and hostile mice, and learns the ins and outs of NYC and how to survive as an immigrant. Eventually he makes friends with a cat named Tiger and together, along with others, Fievel finds his family and lives happily ever after.This is an immigration movie geared towards kids to show and teach them about immigration to America. It shows them the reasons they (the Mousekewitz) left their homeland Russia to move into to America. In their case it was to escape the Czarist rule of the cats, parallel to most immigrants who escaped their land due to religious and political persecution. Once aboard the channel to America, it showed the long and unpleasant trip to New York Harbor, where in this movie, Fievel gets separated from his family to inclimate weather. Once they arrive in New York Harbor, it shows children the happiness immigrants got when they saw the statue of liberty and the pr ocess through Ellis Island to become a citizen of America. The rest of the movie takes place in America where it shows political machines, such as Warren T. Rat, who really is a cat except takes advantage of new immigrants by dressing as a mouse and receiving the mices trust. With trust came their money and broken promises, just as political machines really did back then. The movie shows the immigrants hardships and poor living conditions in America with tenement housing and unsanitary conditions.

Research on Hijra Community

Hijra community INTRODUCTION We know a community is a group of masses who work with i a nonher building a sense of trust, care, and support. In Bangladesh Hijra community is a strong community, although they are the most neglected the great unwashed in our society. Higras are the people who are neither anthropoid nor fe masculine. In our society they are not treated as human being precisely hijras claim that they are more than capable than men or women. Because they are the combination of both male and female, they are capable of doing the work, which is preferable by men and women.Their admit from society is not so much they just desire to be treated as normal human being and the basic human needs. SUMMARY 1 (MOVIE harsh GENDER) The video is a reflection of androgens keep cycle. Androgens were look give care men but dressed up like women. So that people teach them and never showed a minimum notice for them. There was one loss leader of their community who instructed other(a)s. One of the personalitys of this movie was Shusmita. Her parents left her to the hijra community because they say that it was real ashamed things for them that their child was hizra.Shusmita had a male friend named Shonjoy who was alike betraying her. After that she felt that there was no meanings of her life for exist. Then she committed suicide. Another character of this film was Babu. The hizra community called her Bably. She always missed her family but if she came home she has been beaten by her brother. Here it is clear that people always keep electronegative impression to the highest degree them no matter how hizra communities be collapse. They collect money from market to survive because societies people never give them work. The most painful part of the movie was people dont indispensability to entomb hizra with them.This movie focused that androgen people could never have the respect either mortal life or eternal life. SUMMARY 2 LIVING ON THE EXTREME MARGIN SOCIAL EXCLUSION OF THE TRANSGENDER POPULATION (HIJRA) IN BANGLADESH In childhood if a son prefers to play with girls, wear female clothing, and household chores then the family members are not take it negatively. Gradually family members notice something goes wrong with their child. Family members felt uncomfortable when the society started to defecate the feminine behavior of the male child and comment roughly. There are some families whom are left their child to deem the social status.But some family kept them. The boy gradually grown up but he potnot smorgasbord himself because he starts to discover himself that he neither boy nor a girl but a mix of both. He falls into identity crisis as they find feminine emotions trapped inside a manly body. They dont treat as human because they dont have some(prenominal) rights, like they cannot take part in the burial of their parents. Lots of situation like this force him to spousal relationship a hijra community. Over there they f ind friends like them, so they dont feel loneliness bothmore, and the guru of the community became their parents.She named them newly like Salam become Salma. They come their dielihood and security with and through the community. SUMMARY 3 They swing between both sexes hijras as asexual others There are two types of grammatical gender male and female, which are classified by our society. But there is another type called Hijra whom is clam that they are third gender. Hijra of Bangladesh defines them as human who are neither male nor female. They can be easily identified by their get-up, language and a very different style of clapping. They developed a distinctive lifestyle gradually.They form as a community with strong sense of social solidarity. Hijra society of Bangladesh divided into several bands but there is a strong unity and coordination among them. finished every community have separate area, they often visit another community and they welcomed with warmly and greatly tre ated because hijra society is very hospitable. Hijras are broadly speaking illiterate, jobless and homeless. They can barely manage food for survival or see a good doctor for checkup. They have no stable run of income. In India hijra have a high income rather than Bangladesh.But in our country hijras are fighting hard to survive. They sing and dance for new born foul up they in any case collect money from market places. If our mainstream society accepts them as normal human being they can seek for new sources of income. QUESTIONNAIRE 1. Where they live? 2. Do you have any community? 3. How they come into the community? 4. Who bring you to the community? 5. Do you have any leader? 6. How a group leader is selected? 7. What is your role? 8. What is your leaders role? 9. What are their occupation / how they survive? 10. Do you maintain any selected area for collecting money? 1. Did your family still happen with your? 12. How do you communicate with others? 13. How you get the news of new hizras? 14. What are the requirements to enter the community? 15. If anyone faces any problem, how they solve the problem? 16. Do you have solved the problem by yourself (individual) / other members help you? 17. What is the strength of your community? 18. What they demand from the society? 19. How can you serve the society/ country? 20. Do you have any social or policy-making backup? 21. Which religion do you belong? Do you still maintain it? How? 2. Do you face any problem to maintain it? What are those barriers? Case employment 1 Putuli was another member of Rayer Bazaar hijra community. She told us that she came into this community when she was nine years old. Because of her hormone problem her family left her there. Although her mother loved her lot but unable to stop her father to relinquish her from the family. She told us that still she wanted to stay with her family but when she go for her family they behaved very rude with her. They dont thus far touch her and m ade face like they have seen a alien.Then she told us about their leader on the Rayer Bazaar hijra community who takes care of her as like her child. The leader decided the role of each member and the leader was selecting by concerning their age no matter how active she works. She told us that they dance and sing on societys birthday party and marriage ceremonies but basically they collect money from market to survive. Then she told that the existence of the society is very stumblebum and painful for her because she always asked herself that who wanted to bag people for money or forced them for giving money for free, her answer is may be no one.It proves that she also have a very strong self-respect. They just dont understand that it is not any diseases but hormone problem so wherefore people looking at them very oddly with negative point of view. One of the most important things about their community was although they know that they were HIJRA but they didnt like that word. Then she smilingly told us that she can handle any kind of problem easily because she has the ability of both male and female. She and her friends can maintain any situation by herself without any help of other by showing their disability approach or brain.This was the main strength of their community that without any political or social backup they live their life with each other. There are different kinds of hijra of their community who belong various religions like Hindu, Muslim, Christian, and Buddha and so forth They celebrate their religious occasion like other people of society. Case Study-2 Bala is a Hijra (androgen), who is a member of Rayerbazer hizra community. The size of the community is fully grown, where 65 people live together. They have a leader in this community who is the eldest person of the community, they call her khala, and she plays a vital role in the community.She did not born in the community, she was borrowed from her family when she was 6 years old. Her fami ly doesnt try to bring her back or stay connected with her. They dont take any baby because they think if their next baby born as hijra. She told the community has a strong network through they get the news of new hijras. Hijras are easily specifiable because of their nature and attitude. Where all the members along Bala collect money shops and give them all to khala, khala ensure the livelihood for all the members. The brotherhood is so strong between them, if anyone faces any problem everyone comes forward to help.The strength of the community is one for all, all for one. But they never have the happiness of family. They want life partners but that is quite impossible. Her demand from the society is everyone should treat them like a normal human being. Sometime they committed suicide because they cannot handle the way they are treated. She dont like to collect money from other, she claims that I can do any work, like others I also have hands and those are strong. We are not unus able we can contribute for the country. We just need opportunity. They work as the entertainer of the society. But they dont want to be the clown of the society.They dont want to live by begging from others. She dont like the way people look at her. People called her Hijra, which is very painful to her. She wants to known by her name. She came from a Muslim family and still maintains her religion. Like her other members of different religion live together without facing any problem. Case Study-3 Hanna is a member of Keranigonj Hijra community. original time when I saw her she was in a barber shop. She seemed very friendly. I took a short discussion with her. The community where she lives is not a large one. The community is leaded by her guru.She come into this community when she was 12 years old. Her family was ashamed of her. She left her family because of the torture of her father and some of the members of that community offer to nitty-gritty them. Here she found family, frie nd, food and shelter. After 13 years she is holding a important position in the community. They basically collect money from the local anesthetic markets and shops. They also participate in the dance of marriage and puja. When they got any information about new born baby they go and dance for money. When I asked about the problem that she faced, she replied there is problem in every aspect of the life of a hijra.One of the problems is people react very oddly when they saw a hira. She say they look like they saw an alien on the street. She handles this problem very interestingly that she thinks that she is a beauty queen and no one can took their eyeball off her. Although they are very confident about themselves but they need the support of their community to survive in the society. People dont respect them as human being but they have more attachments and feelings, moreover they are very religious. As they are also living human being, they want the basic human needs from society.T hey want to get out of their traditional lifestyle. They want to live in normal human society as a normal human being. They want to work for the society as well as for the country. They are strong and there is no doubt about it, because their community is surviving without any political and social backup. CONCLUSION Above all it can be say that hijra community who demand themselves as third gender also part of our society. They want nothing but the minimum respect for them and basic rights by which they can survive. If our society provides them chance to do something for betterment they can prove themselves as an asset.We all should help them to develop their community as well as our society by providing the facility which they deserve. It is the right time to change our point of view to them so that they can turn their weakness into strength by serving our country and never hesitate to think that they are also a part of our society. Government should also help them by making laws a nd policies by serving them with their rights. REFERENCE http//www. ncbi. nlm. nih. gov/pmc/articles/PMC2928103/ http//www. transgenderasia. org/paper_swinging. htm Movie common Gender Survey Questionnaire

The Teacher That Taught Me the Most

What Teacher Got Me Hooked on Learning? Ive gone through a bunch of teachers that scent helped me learn. There is only one though, that woman has gone through so much stress in her life. Her name is Mrs. Jackson. She was my Eighth Grade Advanced diction Arts teacher. She really made me want to learn. Mrs. Jackson really tried hard to get cods to learn but she would not make any kid do a thing. She taught me how to be more independent on my work and that I have to take things like my class work and not merely be handed things already done.Mrs. Jackson made me take things into my own hands with my learning. She made things to where you had to do thing son your own, and showed me the way of doing independent work. homogeneous giving us an es introduce project, telling us to do it then just giving us a prompt and just letting our notional minds roam free. Her criticism let in that respect still have room for our idea to still be there but nevertheless have it portrayed in a prof essional way. I remember that if there was a fragment in my essay she would give it back and say theres a fragment fix it.I loved that she would tell me where it is but didnt tell me how to fix it, giving me room to learn and grow from my mistake. If you asked her if we had to do something she would say no but if you want to pass my class I suggest you do. Her humor was there but she was still stern. I think she is didactic she gave me that quivering of that already known respect that she didnt have to ask for it was just already there. It was a given in her class what she wanted and that made me feel more respect for her, he leadership made me respect her more. She would only respect you if you respected her that was just how it was.I always had the utmost respect for her and that is still there even though I dont have her class anymore. To be totally honest Im using some of her techniques to release this essay at the moment. She taught things that stuck for me. She always remind ed us to not repeat so many words in our essay, sometimes it is really noticeable. She really helped with my whole cod on English, my reading and everything in that area. Everything was so much easier after her class. The books we read in her class were marvelous. I loved her class and she really got me into learning.

Going Abroad Essay

When I was a junior student in uplifted school, I got a chance to travel to Canada for a month. This trip was so unforgettable and also interfered with my study later on. The city I went to is Vancouver. This countersink is an easy and comfortable place to live. The weather is as warm as spring. I left my parents and lived alone for the first time. I lived with a local homestay. They were very kind to me, and the hostess was so warm that we still have contact right now. Once I got there, they went to the airport to meet me, and they hold up a board. The board said take to Canada in Chinese I was greatly touched. During that month, I took the class with other students who came from other high school in China. There were four teachers who came from Canada local high school, taught us about Canadas history, government, custom and took care of us at school. During the class, we also discussed the difference and similar between China and Canada. I noticed that I should to come out of t he country and see the whole world. We also had a principle took care of the whole team. The team just liked a mini school. After class, the teachers and principle became the tourist guides.They led us to visit the whole city. I had been to downtown to do some shopping, went camping and surfing as well. The intimately interested thing was the three-day camping. I never tried that kind of outdoor activity before, so I was so excited the day before we bestow the homestay. The hostess helped me prepared my equipment and exhorted everything that I need to pay attention. On that day, the party set out towards to the destination, the Greentree Park. After two hours driving, finally we got there. The area of camping was porta ground with plenty of pine trees. It should have a attractor of oxygen around us. After rest for a while, I started to pitch a tent. forward I went out, the teacher already taught me how to put up, but I never did it before. When I got the materials and the direc tion, I began to build it, and of cause this was hard to finish by myself, so I ask my friend, Mary for help.We spent an immense amount of energy, and the tent was been built finally. At that night, I slept in the tent, and through scuttle, I could see the jactitate was studded with twinkling stars. The sky was so beautiful and peaceful. I also could hear someone singing outside and voice was so sweet. It should be the nearly perfect scene I have seem. Rest of the day, I spent times with friend, draw a picture of what I had seem, and barbecued a lot of chicken for dinner. It was so much fun in those days. After this trip, I always mention it in my experiment when I talked to people. I am so glad that I can have this chance that can open my outlook. I can know more about the other country and select different cultures. That can make me more confident and more vivacious.

Are Cell Phones Good for Health Essay

Talking on a cellular recollect or living near to a cell site does not cause cancer, according to a report by the Royal Society of Canada. The society looked at GSM networks, meandering(a) phones, cell site antennas and roof top aerials, on behalf of Health Canada. They did, however say that the existing safety limits for maintenance staff working on the cell sites, and should be revised to take into account mathematical damage to the eyes, due to the unique physiological make up of the eye. Upgrade handsets If you are using too old handset, upgrade it to some recent handset which has released in last 1-2 years. Recent handsets use low power and take care of reflections to save battery as well as high radiations. social function standard handsets Some cheap mobiles do not maintain standards. Always use handsets from branded companies.Cheap phones can be harmful to life. give Bluetooth Use Bluetooth headset/hands free to talk on phone. Bluetooth operates on low frequency. You can put the phone in back pocket. Use PC software SMS chatting is approximately common in youngsters. Most of brands provide PC connectivity softwares some 3rd party tools are also available. Connect cell phone to PC through Bluetooth, keep mobile at a distance and enjoy SMS. Use Flight Mode Switching off and on mobile might be tedious when its not in use. Use flight mode profile of phone to deactivate radio signals, it will dress same operation as switch off but keeping other functions on. Avoid Mobile Internet Get a wired meshing connection for PC to use at home. Avoid using mobile internet connections (GPRS and 3G based). You will always find a cheaper wired internet plectrum in this competitive market.

Private Security Essay

It seems that the criteria to be eligible for a private security officer post seems to be extensive that need several(prenominal) details of the applicant. Though the basic application requirements appear to be similar in both the book Principles of Security and Crime Prevention and the Florida state program line manual, the amount of information differs in relation to certain key pourboires. Florida States requirements seem to be elaborative than that of the book. Coming to the details, while the minimum age to be eligible for applying is 18 days in both the sources, it is further described as 18 for unarmed and 21 for armed private security officer (Collins, Ricks & Meter, 2000, p. 104). Also, submission of address details is mentioned in the requirements of both the sources and it is further clarified in Floridas manual as residence details of five years (Bronson, 2007). Moreover, the manual indicates that applicant should also furnish details of aliases, if either (Bronson, 2007). Employment details of 5years should be mentioned as per Florida States requirements, whereas it is 7 years in the book (Collins et al., 2000, p. 104). The requirements regarding details of criminal history are almost similar in both the sources, which state that any kind of bad criminal land in the past 7-10 years may jeopardize the chances of the applicant (Bronson, 2007 Collins et al., 2000, p. 104). Moreover, Florida States requirements clearly mention a case of denial and a chance of denial of the application (Bronson, 2007).Criminal history related to disrespect towards country, government officials and/or involvement in dealings of controlled substances may result in rejection of the application. Also, Florida State requirements clearly state the need for applicants to submit all related documents in case of a previous conviction and that the verification of the applicants criminal record may take 1-3 months duration (Bronson, 2007). The guidelines related to applicant s mental fitness are explained more clearly in the Florida requirements. In Collins et al. book, the only point stated is the ineligibility of a person who is declared by the court as incompetent due to some mental disease (2000, p. 105). However, the states manual describes unhomogeneous points regarding the furnishing of details related to mental fitness by a candidate who has previously been diagnosed and/or treated for any mental illness and/or addiction (Bronson, 2007). The state manual requires the candidate to submit letters of reference if the candidate has alcohol or drug laugh at and rehabilitation history whereas Collins book simply states that the candidates have to undergo a pre-employment drug screen (Bronson, 2007 Collins et al., 2000, p. 104). The Florida states criteria are truly clear about training of the individual, making it mandatory to complete 40 hours of authorized training (Bronson, 2007). It has given the list of personalities who can be exempted from t aking the training. Also, in the Collis et al. book, it is mentioned that a potential candidate for armed post should successfully complete a psychological fitness test (Collins et al., 2000, p. 105). While the state manual highlights the point of citizenship with related details, Collins book mentions about minimal desired education for the applicant (Bronson, 2007 Collins et al., 2000, p. 105). In this way, apart from common points, both the sources have mentioned various requirements and useful points. Floridas manual even describes about conditions that permit exemptions from certain mandatory procedures.All in all, the Florida States manual is a umbrella source with all instructions for an applicant and the Collins book is a useful aid to know basic requirements.ReferencesBronson, C. H. (2007). Application Instructions for Class D Security Officer License and Chapter 493, Florida Statutes. Florida Department of Agriculture and Consumer Services Division of Licensing. Retriev ed 15 Jan. 2008 from http//licgweb.doacs.state.fl.us/ application_instructions/Security_D_ApplicationInstructions.pdf.Collins, P. A., Ricks, T. A., Van Meter C. W. (2000). Principles of Security and Crime Prevention (Edi. 4, pp. 104&5). Ohio Anderson.

Cultural values and Personal Ethics Essay

ethical motive can be described as the codes of conduct that guide on how genius should behave regarding honourable duties and virtues. These good principles, guide a person in determining what is wrong or remediate. Personal morality on the other hand can be termed as morality. This is because personal morality reflect the expectations of race of all works in the club (www. bethedream. clear/ ethics. htm). Ethics has got two aspects the ability to determine right from wrong, correctitude from impropriety and good from evil and the second perspective concerns the commitment to perform an action that is proper, right and good.The principles of personal ethics include trust, worthiness, preventing harm, refusing to take unfair advantage, prise for the autonomy of others and basic justness (www. bethedream. net/ethics. htm). a) Personal Ethics Statement Values atomic number 18 the affaires that a person learns from an early age, from our parents and the immediate surroun ding. Morals on the other hand are persuasions on how a person should behave at any one time in any given situation. Ethics is how a person actually behaves when faced with a difficult situation that requires testing of the moral fiber (www.ethics. ubc. ca/papers/invited/colero. html). The following is my personal ethics statement that identifies my personal ethics, value, morals and beliefs I will give my all and my best to all I will alike serve mankind with the tip extreme use of my body, spirit and mind, in the creation of peace and harmony among state through community service programs and performing other humanitarian programs. b) How these set were formed I acquired these values from my parents and my religion. My parents are generous people with open minds and they are very understanding.During my adolescent period they helped me through it and even encouraged me to explore the world but with great caution. I have great respect for them for they taught me about trust, generosity, empathy and that, honesty is the best policy. This has made me apply this knowledge to date. My religion also played a great role in instilling these virtues in me. It encouraged me to love all people and other creatures of the earth and always piece of ground and help those in need. c) The theories that seem to express my personal belief system.The major theories that have influenced modern thinking include Utilitarianism which believes in the greatest good, Rawlsian Ethics concerning justice and fairness, Aristotelian ethics that believes in duties and rights and the Kantian Ethics. All of the above mentioned theories of ethics have played a great role in expressing my personal belief system. Utilitarian theory of ethics argues that the result of an action determines if that action is moral or immoral and a beneficial action is moral or right whereas an action that results to harmful impacts is wrong or immoral.This theory calls for the greatest good for everyone and this greatest good is happiness and reduced unhappiness (www. ei-anla. org/academic/pdf/Ethics-Major-Ethical-Theories. pdf). Kantian ethics on the other hand suggest that an action that is morally right is that one which is carried out for the sense of duty since one undertakes it because they feel doing it is the right thing and right move. This arises from the logical reasoning of human beings. It calls for the treatment of all human being with moral worthiness.Rawlsian Ethics is an ethical standard that involves the protection of individual rights by preventing any injustice to the individual. It calls for fairly treating people equally without any discrimination. Lastly, the Aristotelian ethics argues that the task of ethics involves giving us knowledge regarding the right pillow slip of a person, or a good person. These theories are a congruent to my personal belief system (www. ei-anla. org/academic/pdf/Ethics-Major-Ethical-Theories. pdf). d) write and unwritten codes of eth ics Codes of ethics can be defined as the efforts which are systematic in nature and are used in defining the right conduct.They also forget guidance and help the installation of confidence in various aspects of life from the government and all organizations. The main guidance is reflected in the decision making summons especially where values seem to conflict. Codes may be unwritten or written. Written codes of ethics provide a measure of accountability hence enforceable. Written codes of ethics can be made known by an organization, profession or jurisdiction (Shaw 2004). On the other hand, the unwritten codes that exist and that help us in our lives are more effective than the written ones.Unwritten codes of ethics include roles such as honesty security, loyalty among others. These unwritten codes of ethics for the around part arise from family and cultural tradition and can also be found in workplace. These written and unwritten codes of ethics are found in the society and th ey help in establishing personal belief systems (Shaw 2004). e) How my personal ethics were developed I got my personal ethics from my parents. Both of them are business people and since my puerility they have always tried to give me all the good things in life and made sure that I do not lack anything. My values include generosity and empathy.I have learned these attributes from my parents who always do not miss out on helping the needy and those other people who are suffering. I also acquired these values from the various ethical theories that I learnt from class and life events that I once experienced. I particularly remember this one event when I sported a poor man by the road side and he actually confessed to me that he had not had any meal for the sometime(prenominal) two days. The man looked rugged and totally out of place from the way he dressed and his health was not good. He also confessed that he did not have any immediate relations.I helped him with the little money I h ad and from that day, I felt I needed to do more for poor people out there and the others who are suffering without any help. f) Determining whether the ethics of an organization or profession are congruent with my personal ethics and its importance Every organization has got its own rules and obligations that it abides to. These are the business codes of ethics that determine the running and management of these organizations. Business ethics can be described as the ethical principles and rules that exist in a commercial context.It also includes the various problems arising in a business entity and the obligations applying to these persons engaged in business (Shaw 2004). Business ethics and personal ethics do conflict most of the time and therefore it is important that individuals know how to handle these two. In determining whether the ethics of an organization or profession are congruent with my personal ethics, my first step will be to observe whether these organizational ethic s are such that they will at long last make me to abandon my values so that I can remain in my employment position.If these values exist, it means that because these codes of ethics will eat outside(a) my personal values. Therefore I would rather leave work to remain with an undisturbed soul and peace of mind. Individual and classify ethics are similar in that they both govern on the bearing of people and they both follow the same ethical principles in the work place. However, individual and group ethics do differ a lot. This can be seen in their processes and effects such as decision making processes (Shaw 2004). g) Roles played by individual and group ethics in managerial decision-makingIndividual and group ethics do play a number of roles in decision making. The ethics in most organizations are influenced by the group ethics as compared to the individual ethics. This is because these group ethics could have a more profound effect on the behavior of an organization. Group eth ics also play a greater role in the case of poor performance in an organization since there are various comparative reasoning that occur from individuals (Shaw 2004). Individual ethics on the other hand play the role of guiding and guarding an individuals moral values.In decision making process of an organization, individual ethics play the roles of moral creativity from the individual change of policies among other things (Shaw 2004). References. A Framework for oecumenical Principles of Ethics. Accessed on 10 July 2007 from www. ethics. ubc. ca/papers/invited/colero. html Major Ethical Theories. Accessed on 10 July 2007 from www. ei-anla. org/academic/pdf/Ethics-Major-Ethical-Theories. pdf Personal Ethics and Life. Accessed on 10 July 2007 from www. bethedream. net/ethics. htm. Shaw, H. , (2004). Business Ethics. Thomson Wadsworth. ISBN 053461972x

Marketing Plan for the Body Shop Essay

Concealer is genuinely customary and its grocery store growth stable because of concealer is very useful to coer the imperfection on the flake off. The luggage compart handst rats teatime corner diagram diagram Concealer, which launched in 2009, is this marketing envisions character. teatime Tree Concealer is a handy portable stick to conceal blemishes which without over drying the trim. It also nominate with organic tea head oil. teatime tree oils gene ren accepted for its anti-bacterial pull aheads and an infusion perfect to admirer mar skin.Based on the SWOT analysis of tea Tree Concealer, it work forcetions that Tea Tree Concealer deals to be to a greater intent popular and inevitably to uses the gender variance that to enlarge the market with the mens market because the demand of mens or scorentals market is change magnitude e extraly of the concealer. Therefore, the marketing objectives atomic number 18 to enhance the publicity of Tea Tree Concealer that stop cast up 5-10% gross revenue in short shapeination and in spacious term, The carcass cuckold slurerior develop a Mens Tea Tree Concealer to satisfy mens satisfaction of concealer that the concealer dope take c ar close mens saying skin.For the marketing strategies, for short term, the ashes shop crowd out use forward motion tools, such as advertising in Facebook, beauty magazines and move on next to the MTR escalator. Also, the body shop commode bring in general customers 5-10% off bank discount for purchaseing Tea Tree Concealer. And the VIP potful get star more(prenominal) discount after the freshly yield has got 5-10% discount. Moreover, The proboscis snoop spate give out the sample distri providedion for volume like and shargon the post on The consistence cuckolds Facebook rogue, after that show it to the staff, then they can get onesample and The trunk shit can admit corporation with Mannings and Watsons. If tidy sum consume above $150, they can get a sample of The form wander. For long term, The luggage compartment mark can use marketing go ( increase, Price, built in bed and progress), to step-up the sales of Tea Tree Concealer and to open up the mens concealer market, a mens mathematical crossingion that c onlys Mens Tea Tree Concealer.In product strategy, The embody grass over can put in money on Research & Development, to develop the Mens Tea Tree Concealer. In pricing strategy, Market-Penetration pricing is the caller-out choice on setting terms because the tea tree collection of The Body Shop is celebrated in Hong Kong nonwithstanding the tea tree concealer is non familiar with the men. In promotion strategy, The Body Shop can set up a sp ar counter in shops, which is the ships beau monde promotional product. Some salesperson impart grow the naked as a jaybird product as men may relish faint-hearted to buy ante up product so set up a counter is every shop help the troupe to find some target. Also, the company willing give out some sample if slew click like in Facebook fans page and to use up video promotional campaign, people who have move to use our product can join this competition. The users have to make a video about the feedback from using new tea tree concealer the merry-go-round 10 participants who obtained highest like on their video fit outs can win $1500 cash.For the marketing budget, Statement of Comprehensive Income that it is for the Promotion of Tea Tree Concealer & Mens Tea Tree Concealer, it shows that it will have a returns in the end of the promotion of Tea Tree Concealer and also have a profit in develop a Mens Tea Tree Concealer.-Contents Page1. Introduction 42. menstruum Marketing Situation Analysis * background agniseledge teaching * Current Market Analysis * Competitor Analysis 5 9 3. SWOT Analysis 10 114. Marketing Objectives * Short limit * ample Term 12 5. Marketing Strategies * Short Term(Advertisement, Discount, Sample,Sponsorship) * capacious Term(Marketing mix Product, Price, Place and Promotion) 13 15 6. Marketing Tactics * Short Term * Long Term 16 17 7. Marketing Budget 18 198. Conclusion 209. Bibliography 2110. Appendices 22 28-IntroductionDo you destiny to be more beautiful?Without doubt, ladies indirect request to show the some beautiful face to differents in that locationfore, they use much of cosmetics, such as concealer, face primer, eye primer, lipgloss and brow pencil. A lot of people strongly believed that concealer is the most useful cosmetics than differents, because concealer is very useful to cover the imperfection on the skin. It is an important character which it can give people a better appearance. Thus, we resolved to have a marketing plan for the concealer.Moreover, organic issue is very popular that it started in the past few years, for example, organic food and the products must produce with organic materials. So, we decided that the concealer must pr oduce with organic materials.Finally, The Body Shops Tea Tree Concealer, which launched in 2009, has been the character in this marketing plan because Tea Tree Concealer is a concealer which it produces with organic tea tree oil. Tea tree oils ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skinThe Body Shop uses the gender segmentation that the consumer market is mainly women. We can greet from the lots of products collections argon mainly decided for female, for instance, Vineyard Peach, Extra Virgin Minerals etceteraAlthough cosmetics consumer market is mainly women, the demand of mens cosmetics market is increasing oddly of the concealer. This is because men need a better appearance that it is good for their work and interpersonal relationship. Therefore, The Body Shop needs to enlarge the market with the mens market. Not scarcely the women market is important, but also the men market.This marketing plan suggests some marketing s trategies, which uses marketing mix (Product, Price, Place and Promotion), to increase the sales of Tea Tree Concealer and to open up the mens concealer market, a mens product that calls Mens Tea Tree Concealer. For increasing sales of Tea Tree Concealer, we can mainly use promotion tools, such as advertising and promotion mix strategies, such as carry on strategy and pull strategy. For open up the mens concealer market, we can use product strategy, price strategy, place strategy and promotion strategy, to promote the new product, Mens Tea Tree Concealer.The marketing plan for Tea Tree Concealer is presented as follow. -Current Marketing Situation AnalysisBackground Information* LOral Company OverviewThe LOral Group is the worlds largest cosmetics and beauty company. Over 500 bulls eyes and many thousands of one-on-one products such as hair burnish, permanents, hair styling, body and skin care, justsers, makeup and fragrances five general enquiry and development centers. Ther e are two in France and one in the U.S, Japan and China.On 17 March 2006, LOral purchased cosmetics company The Body Shop for 652 million.Their slogan is Because were worth it too and the Head office is in the Centre Eugne Schueller in Clichy, Hauts-de-Seine, near Paris. In 2003,LOral announced its 19th true year of double-digit growth. In 2007, LOral was ranked 353 in the Fortune Global 500.The targeted markets of LOral are mass, professional, luxury, and active cosmetics markets.They own interests in various activities such as fine chemicals, health, finance, design, advertising, insurance.* The Body Shop Company OverviewThe Body Shop International plc, a part of the LOral family, which specialized in producing beauty and cosmetics products. It is founded in the UK in 1976 by Dame Anita Roddick. There are more than 2,400 stores in 61 countries including Thailand, Australia and America.The handicraft of business should not just be about money, it should be about responsibility. It should be about public good, not private greed. said Dame Anita Roddick, founder of The Body Shop.The Body Shop creates a non- fauna-testing and a bring together trading company image. Every product is animal cruelty slack and it is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for its Against Animal Testing policy.The Body Shop believes in fair trade, had set up own fair trade programme, called Community Trade. Community Trade works over 30 suppliers in more than 20 countries, providing over 25,000 people across the globe with crucial income to build their futures.The Body Shop has five core values, which are Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem and Protect Our Planet.Current Market Analysis* LOral / The Body ShopIn this section, we will divide into three parts related to market analyses. Frist, the market share of the LOreal in the world as The Body Shop isunder this brand. Second, the market share of The Body Shop in the world and Hong Kong. Third, explicate the target radical and their needs of The Body Shop.First, the LOreal is a worldwide brand which its shops located in 130 countries. The largest market of the LOreal is Asia, Pacific, followed by westward Europe and Northern America, which mode Asia has a very high potential to keep increasing. From the graph next to, Asia, Pacific share well-nigh one-third of the worldwide cosmetic market. Also, from the expectation of Euromonitor, the market share in Asia Pacific will be changed in 2013, the share of China will increase from 22% to 28 % Breakdown of the worldwide cosmetics marketBreakdown of the worldwide cosmetics marketMoreover, due to the improvement of the technology and increase in quality of life, more and more cosmetic products appear in the market, causing keen competition. In 2011, the LOreal is act as leading role in the world, which is 20% of sales more than the other.Second, The B ody Shop promotes using organic material and adopting community fair trade, thats suit the taste of people in the world which have a higher(prenominal) standard of environmental friendly. As the result, The Body Shop has become one of the top 20 cosmetic brands of the world in 2011.Furthermore, compare the sales in the past two years of The Body Shop, the sale increased from 2010 to 2011 in Western Europe and the New Market. The New Market refers to Asia, Pacific Area, for example, China and spunk East. Although we cannot judge that the market share has increased, we can compare the proportion of sales by geographic. The New Market increased 1.4% form 46.9% in 2010 to 48.3% in 2011. This factor The New Market has become more important to The Body Shop.The Body Shop uses the gender segmentation that the consumer market is mainly women. We can know from the product collections of Vineyard Peach, Extra Virgin Minerals etc. These products are mainly decided for female, as skinin diffe rent betwixt female and male. Also, the Body Shop promotes using organic materials to make their products. Citizens improve their sense of environment, so the reasons for citizens to fill their cosmetic products not only force on the quality of the product but the level of environment friendly of the product. Furthermore, The Body Shop buys the raw materials under a fair trade system which they have fulfilled their social responsibility, the granger can earn more compare to other products which do not adapt fair trade. Customers will consider this point as their decision criterion. Lastly, there is only one way to beautiful, natures way. This slogan is very impressive for nowadays customers. Its because there is a lot of news or report point out that chemical has been put into cosmetic products. Also, as the quality of life increased, customers are willing to spend more money to buy nature products.* Concealer MarketConcealer is very popular and its market growth stable because o f concealer is very useful to cover the imperfection on the skin. It is an important character that it can give people a better appearance. This product is mainly utilise by women, but use among men is increasing.The concealer is a type of makeup apply to cover under-eye circles, pimples and other small blemishes visible on the skin.The concealer also can cover redness and even body flaws such as birthmarks, scars and vitiligo.The market of concealer has overwhelming competition, for instance, The Body Shop(Product name Tea Tree Concealer), Bobbi Brown(Product name Creamy Concealer), Cle de Peau Beaute(Product Name Concealer), Beauty Tech(Product Name Ice-cream Concealer ), MAC(Product Name Select Cover Up), Shu Uemura(Product Name Point Cealer) etc.Also, some of the concealer is especially for a part of skin for example, whole face, under-eye circles, pimples.* Product Review Tea Tree Concealer (The Body Shop)We are decoct on The Body Shops Tea Tree Concealer, which launched i n 2009.Tea Tree Concealer is a handy portable stick to conceal blemishes which without over drying the skin. It also produce with organic tea tree oil. Tea tree oils ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin. Also, it traditionally used to promote healthy-looking skin and has fantastic skin moisturising properties. It appeals HK$139 / 4.5g (2012s price).Competitor Analysis* JurliqueJurlique has spent 25 years to explore the organic and biodynamic ingredients and our preposterous Bio inhering process to create the purest, most powerful skin care. From biodynamic farms in South Australia, the leading natural innovation, we have to unlock the potential of the combination of nature and acquirement to create an effective product is beautiful. Just means you healthy, beautiful skin.The Jurlique farmTheir factory on the farm lived a pampered life. Jurliques founders searched the worlds richest, most clean on Earth, to build our farm. They found that, in Adelaide (Adelaide Hills). Today, this pristine environment is a wide variety of plants, herbs and flowers, and provides the natural forces Jurlique high performance mixed. As the only Australian beauty brand, our own certified biodynamic farm (NASAA, the National Association of Sustainable Agriculture, Australia certification), we can prove the purity of our harvest. We follow strict organic and biodynamic tillage principles, in articulate to achieve our recognition. In order to maintain a perfect nature, we tend to pick the crop of hand-sorted. The nature of the work and do not oppose it, and we strive to create a richer soil, which means healthy plants, extract and more effective products. So this is a natural process, better farming more beautiful skin.BenefitsIt is a natural skin tones covering cream, in order to help to reduce the appearance of defects. Also, it can help balance oily skin surface sebum moderate and can help harbor environmental agg ressors.IngredientsThe witch hazel extract objects and tea tree oil help to gently clean and moderate sebum in the skin surface. The marigolds and self-healing extract offers comfortable performance and help rebalance the sensitivity. Aloe extract and glycerin strongly hydrate, and helps to soften the skin. Grapefruit seed extract contains antioxidant properties and helps protect the skin against environmental damage.* OriflameOriflame was founded in Sweden in 1967 by Hanlin brothers, has become an international market in more than 60 countries around the world. Cosmetics direct selling company. Oriflame has a wide variety of innovative product lines, Sweden, natural beauty products by 360 Million independent sales consultants are sold worldwide, and has created more than 1.5 billion euros a year in sales. It is natural beauty products from Sweden.Oriflame offers industry-leading career opportunities, and help people to earn income from the first day of added while moving. The goal of the current personal dreams and ambitions, this is our unique the career concept the creation of wealth today, tomorrow achievements Dream.Respect for people and nature, become the basis of the companys operating Philosophy, and is reflected in the companys social and environmental policies. Oriflame co-founder of the World Childrens Fund, and contributions to numerous global philanthropy projects. Oriflame is a listed companies, the stock is listed on the NASDAQ OMX Nordic Exchange.-SWOT AnalysisWe are focus on The Body Shops Tea Tree Concealer, which launched in 2009. We use the SWOT Analysis to analyse Tea Tree Concealers Strengths, Weaknesses, Opportunities and Threats.StrengthsThe Body Shop International plc is a part of the LOral Corporate group. LOral Corporate has a lot of capital, it can support The Body Shop International plcs finance and it can have some large scale promotional campaign without consider fiscal problem.Also, the LOral Corporate is the largest cosmetics and beauty company in the world. It is famous, so, The Body Shop International plc can use the LOral Corporates brand name to have some promotion and it will be more effectively. Furthermore, the Body Shop International plc has a compulsory reputation and image because of their non-animal-testing and fair trading company image. It can attract some customers, who support non-animal-testing and fair trading, to buy the products.For the Tea Tree Concealer part, one of its strengths is that it is a handy portable stick. This is because customers can easily bring it goes out and leave in somewhere easily. After use the Tea Tree Concealer, it will be without over drying the skin and it is good for our skin too. Moreover, the Tea Tree Concealer is made of organic tea tree oil, which is not only an infusion perfect to help blemished skin, but it can also attract customers, who support using organic raw material, to buy it.WeaknessesThe Tea Tree Concealer only has one color tone, it is not suitable for every because different people have different skin color. It only has one color tone that it can satisfy a brusque part of customers but not lots of customers. Without doubt, everyone has different skin, such as dry skin, oily skin, combination skin, normal skin and sensitive skin. The Tea Tree Concealer only has one type and it also cannot satisfy lots of people, only a little part of customers can use it.Also, as we all know, The Body Shop International plc is founded in the UK in 1976 by Dame Anita Roddick. It is a western company and their products might be more suitable for abroad people. Therefore, the Tea Tree Concealer may not be suitable for Asian. It cannot satisfy more people. OpportunitiesFirst of all, many existing cosmetics and skin-care products were tested on animals before they promote to the market in order to make sure the usage of them will not harm human bodies. However, The Body Shop against animals testing, every one of the products is animal c ruelty free and vegetarian, which means we do not destroy the habitat of the animals and us. As a result, this is an opportunity of us to promote our product with this special characteristic.The plump for one is that the product have not taken care the mens market. The skins of men and women are not the same, so do the needs of them. If we pacify only focus on the womens market, our sales would only stay in the same level, so we should not only focus on the womens needs but also the mens to enlarge the market. As a result, this becomes one of the opportunities for the company to expand the mens market and to increase sales volume.Third, the Body Shop is supporting Community Fair Trade, for example in Kenya. Most of the products contain Community Trade ingredients. This can attract customers who are also supporting Community Fair Trade. The body shop is also defending human rights, in order to treat all people in a fair and open fashion, to respect and value their integrity.Last, w e are seeking and sustaining natural materials, and using planets resources wisely. These are the ways how we approach our environmental target, protect our planet.ThreatsThe competition from competitors such as Jurliques natural skin tones covering cream who are also at the same level is keen. They are also providing same type of products and which are in costly to attract our same target groups. As a result, we have to consider about what are our vantages and extent them to get more awareness.Furthermore, the brand image of The Body Shop has become old, and is it notthat attractive to the new young customers. So there is a need for The Body Shop to rebuild the image into fashion and vitality.-Marketing ObjectivesOur marketing objective has two parts, one is short term and other one is long term. We will explain as follow.Short TermBased on the SWOT analysis of Tea Tree Concealer, it mentions that Tea Tree Concealer needs to be more popular. Therefore, the marketing objective is to enhance the promotion of Tea Tree Concealer that can increase 5-10% sales in short term. It means that we will increase 5-10% sales of Tea Tree Concealer in 5 calendar months.Long TermAs for the long term objectives of The Body Shop, it mainly has two steps want to achieve.1. Develop a new tea tree concealer for menFrom different researches in the market, we know that the make-up market for men is now expanding more men are more focus on their appearance for different perspectives. Therefore, The Body Shop should invent a new tea tree concealer for men only, which can focus on the needs of men, such as promotes healing of acne, keeps your skin elastic and improves appearance of wrinkles and fine lines. As a result, the company would like our research and development department can invent a men concealer within nine months time.2. Sale 10000 concealer within sextette monthsThe company aims at maximizing the profit of the company. If The Body Shop promotes the new product, Mens Tea Tree Concealer, its focus on the needs of men, so The Body Shop can increase its profit as it promotes a new men product. The company will have a questionnaire in the future so that we canknow more about our market, for example, setting our target group, the price that people can accept, which promotion strategies is the best for our market. As a result, we would like to sell 10,000 pieces of concealer within six months time, which is a measurable objective.-Marketing StrategiesShort termTo mention the short term objective of the Body Shop, we mainly want to attract some new customers by the new products. On the other hand, we also need to make the original customers continues to consume on our brand. And thus, we have discussed four mainly short term strategy to achieve our aim.1. AdvertisementThe Body Shop can have three major ways to show our advertisement. The first one is Facebook. Nowadays, Facebook is a popular website to let people share their feelings and photos. And Facebo ok in Hong Kong is also necessary to people. Thus, do promotion on Facebook is an effective way to make more people know our new products.The second one is magazines. Magazines major target is office workers and the teenagers, and this target group is same as our products. Therefore, promotion on the magazines one big page can easy to let our targets know our new products.And the third one is promote next to the MTR escalator. MTR has many streams of people every day. And it is free when the people are standing on the escalator. So, display on the escalator advertisement board is also easy to let people know our promotion.2. DiscountFor the general customers, The Body Shop can give them 5-10% off discount. And the VIP can get one more discount after the new product has got 5-10% discount. It will be effective that the cheaper price can make the peopletry it and also it can conveniently to attract more people being The Body Shop VIP.3. SampleThe Body Shop can give out the sample more effectiveness. If we just commonly give out the sample on the thoroughfare will wreck the value of product. And thus, we have planned to ask people like and share the post on Facebook, after that show it to the staff, then they can get one sample. This method can let people try our new product and also indirectly help our brand having a promotion simultaneously.4. SponsorshipWe try to have corporation with Mannings and Watsons. If people consume above $150, they can get a sample of Body Shop. Sponsorship can provides a great means of broadening our competitive edge by improving our companys image prestige and credibility by supporting events that your target market finds attractive.Long termFor the long term plan for the Body Shop, the company purposes one and half year plan, which help the Body Shop to achieve the goals on maturation a new tea tree concealer for men and increase the sale for product. The company will divide the plan into 4Ps.ProductAs we all know, the make-up ma rket for men is now expending so the Body Shop should grab this golden opportunity to develop a new tea tree concealer for men only. The skin is different between men and women, the company should focus on the needs of the mens skin purpose. The company target group is based on beneficial segmentation because our product is only for men who have acnes on their faces.Although we all know that the cost for Research & Development is very high, the company look at that people will also come and buy our product. Recently the company has beare a survey on the Body Shop and its products.The interviewees thought the Body Shop is popularization, people are able to afford the price range. Therefore, we think put in money on R & D, subsequently on, the Body Shop not only can earn the profit, also earn the advertisement benefit as they not only care about women but also men.PriceMarket-Penetration pricing is the company choice on setting price. The tea tree collection of the Body Shop is fam ous in Hong Kong but the tea tree concealer is not familiar with the men. Therefore, we decide that when the product first enters to the market, the company will set a relatively low price so that it can attract more customers and get feedback from the public. People will consider buying our product because of low price, after they have used, they can re-buy the companys product.Moreover, in market there is just a little amount of concealer that is only men, our product must keep a competition with other products because if the price set very low from the average, other competitors will also set a very low price, this cannot help the company to maximize the profit, it will greater the loss. If we set a high price, people are not willing to buy the company product as there are other concealers available in the market. The company set a price on $159 per new tree concealer for men which is a reasonable price.PlaceIn order to let more people to know more about the new tea tree conceale r for men, the company will set up a special counter in shops, which is the company promotional product. Some salesperson will promote the new product as men may feel diffident to buy make-up product so set up a counter is every shop help the company to find some target.PromotionFirst, the company will give out some sample if people click like in Facebook fans page, with the advance of technology and the common of using flip phone, people are more easy to obtain different information online, so Facebook is an efficient channel to promote the new tea tree concealer. Thecompany will maximum given out 10000 sample tea tree concealer.Second, the company decides to have video promotional campaign, people who have tried to use our product can join this competition. The users have to make a video about the feedback from using new tea tree concealer the top 10 participants who obtained highest like on their video clips can win $1500 cash. In this way, we enjoy a promotional advantage as pa rticipants will share their video clip for one another so that more people will know about our product. Also, the participants can show a positive experience for the public, the public can see the positive sides of using the new tea tree concealer.-Marketing TacticsThe short term and long terms action plan is presented as follow. It shows the different strategies use in different time.Short termMagazine PromotionFacebook PromotionSampleSponsorshipMTR AdvertisementDiscount world-class month2nd month3rd month4th month5th monthMagazine PromotionFacebook PromotionSampleSponsorshipMTR AdvertisementDiscount1st month2nd month3rd month4th month5th monthLong termResearch and Development of New ProductReviewVideo Promotional CampaignFacebook PromotionSample1st9th10th11thtwelfth13th14th15th16thseventeenth18thMonthsResearch and Development of New ProductReviewVideo Promotional CampaignFacebook PromotionSample1st9th10th11th12th13th14th15th16th17th18thMonths-Marketing Budget THE BODY SHOP Statem ent of Comprehensive Income (for the Promotion of Tea Tree Concealer & Mens Tea Tree Concealer ) Short Term (5 months)* Long Term (18 months)* invoice HK$ HK$ Sales 1 4,170,000 1,590,000 Less Cost of Goods sold 2 1,876,500 715,500 Gross Profit 2,293,500 874,500 Expenses Advertising Expenses 3 (520,000) - Samples Expenses 4 (646,350) (238,500) Research and Development Expenses 5 - (400,000) Promotional Booth 6 - (29,500) Video Promotional Campaign 7 - (15,000) (1,166,350) (683,000) Net Profit 1,127,150 191,500 Statement of Comprehensive Income*Before having promotion, the sales is HK$ 3,750,000 in 5 months. **Long terms sales period is 6 months.Note1. Sales* Short term HK$ 139 x 30,000 = HK$ 4,170,000 change 200 pieces of concealers a day sold 30,000 pieces of concealers in 5 months. * Long term HK$ 159 x 10,000 = HK$ 1,590,000Sold 10,000 pieces of concealers in a half year.2. Cost of Goods soldAccording to Prudence concept, the cost of concealer is 45% of the price. * Short term HK$ 4,170,000 x 45% = HK$ 1,876,500* Long term HK$ 1,590,000 x 45% = HK$ 715,5003. Advertising ExpensesHK$ 1 x 500,000 + HK$ 20,000 = HK$ 520,000$1 /page in magazine 50 magazines MTR Advertising Expenses HK$ 20,000/month. 4. Samples ExpensesThe sample size will be the 1/3 of the original size, the cost of the sample also be the 1/3 of the original cost. * Short term HK$ 20.85 x 31,000 = HK$ 646,350Each sample costs HK$ 20.85 (HK$ 139 x 45% x 1/3) 31,000 pieces of sample. * Long term HK$ 23.85 x 10,000 = HK$ 238,500Each sample costs HK$ 23.85 (HK$ 159 x 45% x 1/3) 10,000 pieces of sample. 5. Research and Development ExpensesThese expenses include research informations cost and develop the Mens Tea Tree Concealers cost. Around cost HK$ 400,000. 6. Promotional BoothHK$ 500 x 59 = HK$ 29,500Each store has a promotional Booth It costs around HK$ 500 for each. The Body Shop has 49 sto res in Hong Kong. And it has 10 booths as spare. 7. Video Promotional CampaignHK$ 1,500 x 10 = HK$ 15,000Each winner has $1500 cash. There are 10 winners in total.--ConclusionIn conclusion, based on the SWOT analysis of Tea Tree Concealer, it mentions that Tea Tree Concealer needs to be more popular and needs to uses the gender segmentation that to enlarge the market with the mens market because the demand of mens cosmetics market is increasing especially of the concealer. Therefore, the marketing objectives are to enhance the promotion of Tea Tree Concealer that can increase 5-10% sales in short term and in long term, The Body Shop can develop a Mens Tea Tree Concealer to satisfymens satisfaction of concealer that the concealer can take care about mens face skin.For the marketing strategies, for short term, the body shop can use promotion tools, such as advertising in Facebook, beauty magazines and promote next to the MTR escalator. Also, the body shop can give general customers 5- 10% off discount for buying Tea Tree Concealer. And the VIP can get one more discount after the new product has got 5-10% discount. Moreover, The Body Shop can give out the sample for people like and share the post on The Body Shops Facebook page, after that show it to the staff, then they can get one sample and The Body Shop can have corporation with Mannings and Watsons. If people consume above $150, they can get a sample of The Body Shop. For long term, The Body Shop can uses marketing mix (Product, Price, Place and Promotion), to increase the sales of Tea Tree Concealer and to open up the mens concealer market, a mens product that calls Mens Tea Tree Concealer. In product strategy, The Body Shop can put in money on Research & Development, to develop the Mens Tea Tree Concealer.In pricing strategy, Market-Penetration pricing is the company choice on setting price because the tea tree collection of The Body Shop is famous in Hong Kong but the tea tree concealer is not familiar wit h the men. In promotion strategy, The Body Shop can set up a special counter in shops, which is the company promotional product. Some salesperson will promote the new product as men may feel shy to buy make-up product so set up a counter is every shop help the company to find some target. Also, the company will give out some sample if people click like in Facebook fans page and to have video promotional campaign, people who have tried to use our product can join this competition. The users have to make a video about the feedback from using new tea tree concealer the top 10 participants who obtained highest like on their video clips can win $1500 cash.For the marketing budget, Statement of Comprehensive Income that it is for the Promotion of Tea Tree Concealer & Mens Tea Tree Concealer, it shows that it will have a profit in the end of the promotion of Tea Tree Concealer and also have a profit in develop a Mens Tea Tree Concealer.-Bibliography* The Body Shop (seen on 20th September 2 012)http//www.thebodyshop.com.hk/tc/index.aspx* The Body Shop Wikipedia, the free encyclopedia (seen on 20th September 2012) http//en.wikipedia.org/wiki/The_Bodyshop* LOral (seen on 20th September 2012)http//www.loreal.com/_en/_ww/index.aspx* LOral Wikipedia, the free encyclopedia (seen on 20th September 2012) http//en.wikipedia.org/wiki/Loreal_Kids* Oriflame (seen on 8th November 2012)http//gb.oriflame.com/* Oriflame Wikipedia, the free encyclopedia (seen on 8th November 2012) http//en.wikipedia.org/wiki/Oriflame* Jurlique (seen on 8th November 2012)http//www.jurlique.com/* Skin Care Jurlique Hong Kong (seen on 8th November 2012) http//www.jurlique.hk/catalog/main.php?cPath=1--Appendices1. Sample of the QuestionnaireQuestionnaire on The Body Shops Tea Tree ConcealerHello, we are students of the Hong Kong Institute of Vocational gentility(Morrison Hill), we are conducting a project of Marketing, and is currently conducting a survey about The Body Shop Tea Tree Concealer. All o f the information you provide in this questionnaire will not be used for commercial purposes, and destroyed at the end of the project-based learning. 1. What is your personal feeling or opinion towards The Body Shop? (1 is very stinky while 5 is very good) 1 2 3 4 52. Which of the following vocabularies is/are to describe The Body Shop? (Can take more than 1 answers) popularization with go-ahead conscience expensive products good quality of products poor quality of products others_______________ 3. Have you ever seen the tea tree concealer of The Body Shop? Yes ( go to question 4) No (go to question 5) 4. Have you ever bought this tea tree concealer before? Yes ( go to question 6) No (go to question 7) 5. As our product helps to protect from anti-bacterial and it is an infusion perfect to help blemished skin. Moreover, it promotes healthy-looking skin and has fantastic skin moisturizing properties. The size of the tea tree concealer is 4.5g which cost $139. After know ing the benefit out product, will you consider to buy it? Yes ( go to question 6) No (go to question 7) 6. Why will you choose to buy or consider our product? (Can choose more than 1 answers) (can choose more than 1 choice) Price consideration functions coupons influence by media functions of other brands products Others_______________ 7. Why wint you choose to buy or consider our product? (Can choose more than 1 answer) (can choose more than 1 choice) Price consideration functions ain feeling I dont do any make-up functions of other brands products Others_______________ 8. What ways can attract you to buy our product? (Can choose more than 1 answer) (can choose more than 1 choice) Advertisement Discount / coupon Sample Gift / Present Others_______________ 9. What is you gender? Female staminate 10. What is your age group? 18 or below 19-25 26-32 33-39 40 or above 11. What is you occupation? Banking / Finance Engineering Building / Construction Hotel / Tou rism Education Retailing Beauty Care Others_______________ Thank You The company has made an online questionnaire which is relate to this topic, as Cantonese is a common language in Hong Kong so the company decided to upload a Cantonese version to the public. The link is as follow https//docs.google.com/spreadsheet/viewform?pli=1&formkey=dGNfd3ppOXNxc3JTVUVZMUdtdFVIS3c6MQgid=02. Result of the Survey1. What is your personal feeling or opinion towards The Body Shop? (1 is very bad while 5 is very good)Before the company asks questions about the concealer, some background information about the brand name is needed. This question ask the interviewees to give marks on The Body Shop, the average marks is 3.83, nearly 70% of interviewees give more than the average marks so the Body Shop have a positive image in public.2. Which of the following vocabularies is/are to describe The Body Shop? (Can choose more than 1 answers)As mentioned above, the Body Shop has a positive image so the com pany would like to know more about the opinions from the public. More than 80% of interviewees responded that the Body Shop is popular is Hong Kong, there are lots of shops in different parts. 32% and 52% of interviewees think the Body Shop run its business with enterprise conscience and the product quality is high respectively. However, 11% and 4% of interviewees have negative imageon the Body Shop, they think the products are quite expensive and the quality is not really good. Therefore, we may consider the price while setting for the new tea tree concealer for men.3. Have you ever seen the tea tree concealer of The Body Shop?The company should have some evaluation meeting on the promotion strategy on tea tree concealer as the nearly 60% of them have never seen the tea tree concealer before which cannot help the company to increase sales. Only 40% have ever seen the concealer before, this reflects the promotion is not strong enough.4. Have you ever bought this tea tree concealer b efore?There are totally 59 interviewees responded that they have seen tea tree concealer before but only 40 of them which is nearly 70% have bought before, this seems to be a huge number. However, overall speaking, for all the interviewees, there are only 29% of them bought it. This is not a good situation because only few amounts of people have bought before.5. As our product helps to protect from anti-bacterial and it is an infusion perfect to help blemished skin. Moreover, it promotes healthy-looking skin and has fantastic skin moisturizing properties. The size of the tea tree concealer is 4.5g which cost $139. After knowing the benefit out product, will you consider to buy it?For another 79 interviewees, 50 of them will consider to buy tea tree concealer, which is 63%. This means there is higher potential for our market to expand. Its because the public dont know about the advantages of the tea tree product. From this question, we know that our promotion is not strong enough so we have to improve in future. Also, people may consider about the benefit of the product which is an important element for customers to choose.6. Why will you choose to buy or consider our product? (Can choose morethan 1 answers)For this question, the number of interviewees have to answer is 90, this question aim to find the reason for customer to consider buying our product. 77of the interviewees think that the functions and benefits is very important, 74 of them think the price is reasonable to afford, this means people are consider about the quality and price. Moreover, affected by the other competitors and brands, people will choose to buy the tea tree concealer from the Body Shop. So when the company decides to develop the new tea tree concealer for men, some specific function should be added on in order to attract more people to buy.7. Why wont you choose to buy or consider our product? (Can choose more than 1 answer)For this question, the number of interviewees have to answer this question is 48. 25 of them responded they dont make up so this group of people is not the company target. 27 of them think the price is relatively high which is a disadvantage, also there have to face the competition from other brands, so people will affect by other company.8. What ways can attract you to buy our product? (Can choose more than 1 answer) (can choose more than 1 choice)In order to set the company promotional strategy, this question ask about which ways can attract people to buy the tea tree concealer. 85% of them think discounts and coupons are very attractive for them to buy. Moreover, give out samples is also a good way to promote the tea tree concealer. 92 of the interviewees think that gift is quite attractive as they can try to us our product. If the feedback is good, they will re-buy the companys product.9. What is you gender?For this questionnaire, there are 87 males and 51 females have answered our questionnaire.10. What is your age group?Nearly half of the interviewees belong to age between 19 and 25 and 30% are belong to age between 26 and 32.11. What is you occupation?33% of the interviewees are students who dont have enough buying power which may affect our result a little bit. Moreover, the remaining interviewees are

Enlish Methods Of Writing For Junior Cert Essay

Junior Cert English Functional written poppycock Introduction and Overview The Functional Writing section of Paper I asks the student, in as close as workable, to relieve in the name of somebody who either utilizes langu succession for a living, or is conducting business or important matters through opus or dustup. This p cunning of Paper I strays away from fiction, but is non entirely devoid of opportunities to practise language in a creative or dramatic fashion. In some cases the student may hold to apply their imagination to provide detail to take a leak their work seem realistic and break dance it the au whencetic feel. The marks in Functional Writing atomic number 18 given for the knowledge of the expression and liveliness required for the task, and for the understanding of the format required.Awareness of Audience and Task In all cases in this section, your prime(a) of language, and your use up of tone and register result be dictated to you by The inten ded recipient and/or audience. Your means of deli truly.In short, you ordure either use a schematic or informal style of address. You should take into account the age, status, and size of the audience you are dealing with. Your language should always be nerve-racking to create the trance impression of both who you are and what youre trying to do.For example, you would use a formal style of address if you were writing a permitter to your bank manager asking for a bestow to start your own business. Your language would be confident, but not aggressive informative, but not laboriously so enthusiastic but not all overzealous. The impression created on the bank manager is that you are reliable, fitting and trustworthy, and your business go away be a huge success.For your own entertainment you might want to write the worst possible letter of application for the same loan- you would be over-familiar, disrespectful, vague, repetitive, and riddled with inaccuracies virtually yoursel f and what you want to do. You can then guess what response this would get from the same bank manager red through their aurora mail. This then is the key to Functional writing awareness of the tone you are to take, and the choice of language to use to reinforce that tone.An example of a task that you would be asked to complete with an informal style is to imagine that you capture been asked by a club that you are involved with to contact a presentation to a stratum of twelve year old primary school children to encourage them to join. You would be presenting this verbally, so when you would prepare your material beforehand, you would stress key information on several occasions, to avoid having the same basic question restate infinitely. As your audience would be un worryly to return firsthand experience of what you are taking about, you would use the simplest language possible, and use short, sequential, informative language. You would a wish use an informal tone, as you woul d want your audience to think back your group would be welcoming and fun, not preoccupied with taking everything overly seriously.Here is an example of a completely made-up extract from my very busy diary. Consider the language and tone I would use for each of the following tasks in unspoilt one day 1000 Book holiday tickets over phone from travel agency.1100 Complete and edit authorship for Boss on efficiency of naked as a jaybird sys.1200 Address fundraising lunch for Kidney Dialysis unit for Childrens Hospital.200 Write congratulations card for fork out of secretarys daughters first child.300 Deliver presentation to investors on union performance.400 Talk to business journalist about new product range.600 Attend parent-teacher clashing at sons new school.800 Coach under 12 team demo new training drills.1000 Convince very unsympathetic wife that Ive had a farsighted day.At both 1200 and 300 I leave alone be addressing a group of businesspeople. However, in tha t location are differences. People pass on not want to be overly serious at lunch, so I allow be able to use a respectful but informal tone. I may even be able to use language that will influence my audience e intercommunicateally. However, at 300 I will provoke to be very formal and very social organisationd in my use of language and terminology for the business meeting. Look at the way my 1100 task is written.will I get away with that use of shorthand and slang in the composing itself? Of course not what is acceptable as a note for your own use is not acceptable for a report for someone elses denotation. Will it be easier to present information to my 300 or 800 denomination? In the afternoon everybody will be fresh. Will they be as sharp in the even? Should my card for my secretarys daughter be written with the same tone and language as my report for my employer? All of these questions are central to the idea of functional writing. Make sure what you are doing is appropriat e to your task and your audience.Reports.A report can be written for a newspaper, radio programme, or television set broadcast. No matter whether its to be read or spoken, start with the most important dilate first. You should deal with the following sequence of facts 1) what has happened 2) how it happened 3) why it happened. The first section, what, will also include where, who and when.A report doesnt yet befuddle to include the facts, it can also include opinions, in the form of quotations from the germane(predicate) experts and authorities, and also some degree of speculation as to what will happen next, and what consequences in that location will be. different a criticism, the writer is there to convey the truth and facts of the matter. They are to be unbiased, non-judgemental, and let the facts speak for themselves. A approximate reporter will trust their audience to act up its mind in the duty way one time it has all the facts.The plane dis exchangeable the Broa dsheet, the Tabloid newspaper makes no bones aboutchoosing sides in a story, and actively tries to persuade its readers to share its opinion. They very much like to take a light hearted approach to news material if at all possible, and frequently use puns in headlines. They also avoid putting in too many views or opinions on any given subject. They like first-hand accounts from people involved in making the news, and will avoid analysis, as they prefer to be very direct in their focus on the story.The tabloid journalist likes to gain an emotional response from their reader, and will not shy away from showing where their sympathies lie in any given story. They will some quantify choose to present deliberately one-sided reports on what may sometimes be very multiform issues. They like stories that involve celebrities or famous people, and avoid serious treatment of political or sparing issues as much as possible. They thrive on scandal, and what they believe is the publics insatiab le appetite to see what goes on behind closed doors. Tabloids pride themselves on their extremely in-depth sports coverage.The average reading age (age at which a reader would be expected to understand all contents without difficulty) for a Tabloid newspaper is just nine days. Tabloids like simple and short sentences. They use puns and wordplay to highlight and make memorable the key thrust of their story. They avoid using complicated terminology, and long sentences. They also highlight key-points by having several sub-captions to stories, and by using several illustrations to put across the message visually as well. Tabloids suck in always been traditionally strong on visual information and colour pictures. In recent years tabloids have abandoned over-reliance on the page- triplet girl feature as they are trying to encourage more than women readers.The Broadsheet A broadsheet newspaper is characterised, not only by its large size, but by the attitude it takes towards journalism , and the presentation of news stories. Primarily, a broadsheet will focus on political, economic and modus vivendi features. It will present its main stories in a very in-depth and detailed format. They will take a very serious tone with the reader, and will avoid anything that might seem to be trivialising an issue, for example, a pun in a headline. They prefer a serious, sombre, and oftencomplex approach to news-stories.Broadsheet newspapers examine not only what happened, but how it happened, why it happened, if it happens frequently, what can be done about it, and they will also hint when similar events occurred. They like to find many individuals related to the event, and experts to give quotations and opinions on what has happened. The broadsheet journalist likes to come on impartial and unbiased, and avoids any sense that their emotions might be affecting what they write in any way. They like to convey the impression that they give you the whole truth.Some broadsheet newsp apers are physically huge. The average reading age (level of difficulty) for reading a broadsheet and understanding everything in it would be fourteen years, which means you would be able to follow everything. Broadsheets are only now beginning to embrace the possibilities for the use of colour in their papers. Traditionally they have been very black and white affairs, but are increasing the amount of photographs they publish.Reviews.The art of the reviewer is to give the reader just enough a suggestion of what it is youre talking about, just enough to whet their appetite. If you check a Sunday newspaper, you can find reviews of motorcars, concerts, films, restaurants, even hotels Nothing is too small, or too large to avoid being reviewed. You could be required to write a review of a favourite film of yours, or to write a blurb for the back of a novel.Unlike a report, which is essentially actual, a review gives you far more scope to let your opinions and feelings known. You can evi dence what you liked or disliked about what youre reviewing, and that is almost important as a factual description of what youre reviewing. You can create either a very positive or prohibit impression on your reader by the tone and language you use. You should assume that your reader has a popular interest in the area, but may not be familiar with exactly what youre vent to tell them about.It is easy to criticise something, and often after saying how bad something is, you will find yourself retell your verdict without informing the reader of why, how or what was bad about it. If you are still looking to have space, try constructive criticism. Any reviewer can pronounce whether something is good or bad only the inspired reviewer can point out what was done well, and conversely, what opportunities were lost.For example, if you are reviewing the sitcom Friends, then you should engross in the background first for the reader. It is advisable to go into some detail about the charact ers, and then at last to attempt some analysis of why it is you like or dislike it.Interviews.Q Whats the difference amidst an interview and writing dialogue? A Interviews are essentially pieces of dialogue, but without the qualifying he saids / she saids at the end of each piece of manner of speaking. The different parts of the conversation can be put as question and answer exchanges (Q and A), or if it is a more informal interview which is very similar to a conversation, then you can call yourself Interviewer, but refer to your subject by their Surname. Keep your questions short, and let your interviewee expand on them.Q What are the things I should try to do, and what are the most common problems? A A bad question to ask is anything that would encourage your interviewee to give a monosyllabic answer, of the yes/no variety. A good question is one which gives the interviewee a chance to illustrate with examples from their life, work, or to ponder on events important to their wor k, lives, and yesteryear or future. A good interviewer gets to the point quickly, and their questions will neer be longer than the answers they receive.I once interviewed Seamus Heaney while in college, and committed all of the above mistakes. The Sample Answer below I have had to invent to cover my embarrassment As well as corroborateing in mind your interviewee, bear in mind the audience who will be reading this interview. You want somethingthat is informative, but not skilful, and which allows the somebody or subject to come across well to the reader. There was a fashion recently in newspapers for interviews in which you discovered more about the interviewer than the interviewee, but thankfully, this has now passed.Q So, I basically just make the entire thing up then? But how do I structure it? A If you are stuck as to where to start, pick an example of an interviewee who would be appropriate, and write out the list of questions you would like to ask them. thence all you need to do is invent their answers, going by what you know of them. If youre still stuck, then ask what theyre doing now, what they were doing previously, and what they hope to be doing in six months time. You can also ask if they have achieved all they want to do, or if they think other peoples impressions of them are important. Bear in mind though that your questions will ultimately depend on who the intended audience for the interview is. If they are your age, then ask questions you think your friends would like to know the answers to. Within reason, of course.Speech Writing The skill of terminology writing could be relevant to Personal Writing or Functional Writing.How to write, deliver and appreciate a good speech.The key to writing and delivering a good speech is to re fragment at all times that the loudspeaker system is dealing with an audience. The writer/speaker must also bear in mind at what occasion the speech is to be delivered. A speech to be given at an EGM of a play al ong faced with bankruptcy will be drastically different in its structure, tone, and technique than a speech to be given by the same speaker at a wedding later that hebdomad How to write a speech.(For this section, we will consider a speech as that which a speaker would be called upon to prepare for a debate, or public speaking competition.) First, read your motion carefully. In the Junior Certificate, you will be invited to speak either for or against the topic. In deciding whether to speak for or against the motion, dont necessarily choose the side of the motion whichyou support choose instead the side of the crease that will give you the most causes to use in your speech. A good idea is to brainstorm all the possible arguments both for and against, and when you see which side gives you more avenues of thought to pursue, choose it.Second, having chosen your side of the debate, decide that the motion is a good or bad idea becauseThis then will become the argument of your speech. T he argument is the central theme which you will introduce, build upon and then summarise. Often it is best to have to have three reasons Example For Capital Punishment is a good idea because 1. It deters other criminals from committing serious crimes 2. It is cheap, efficient, and labour saving(a) 3. It eliminates the possibility of repeat offences Against Capital Punishment is a bad idea because1. Miscarriages of justice cannot be find 2. It makes killing right for some yet wrong for others, thus introducing a double standard when there should be a simple statement that murder is a crime 3. Prisons should be for rehabilitating offenders, not for strike back All of the above statements should then be supported by example, but remember, in a debate, your argument is more important than your examples. A good speaker is always restating their argument a bad speaker is always lost in a fog of example. This is how your argument becomes informative and clear.Third, decide on the struct ure and tone you want to use in your speech. Some speakers may like to start their speech with a story, anecdote or quotation that will then illustrate their arguments to follow. This gives the speaker a chance to make the speech unique, and make it more relevant than a theoretical discussion of some issue that has never had, or will never have any affect on the speaker.What tone are you going to use? Avoid making sweeping statements, such as we all know what this is going to blend in to. Instead, pitch such ideas to the audience in the form of rhetorical questions Do we want our society to be like this? Avoid the use of too much jargon, and if you are forced to, make sure to square off the term immediately after you first mention it, so the audience will be apprised for when they will next hear the term. Do not believe that your audience are already experts on this issue you may need to fill them in on the basicsfirst. Do not do this in a patronising way, but instead say that y ou want to focus their attention on the key issues. In this way you will be more persuasive, and less arrogant. Too much assertion and you will end up alienating your audience from your point of view.Opening comments.Depending on the occasion that the speech is to be delivered, start with the most important dignitaries present, and proceed through your list to the end, which is usually your fellow speakers. A standard opening for a school debate would be Chairperson, Principal, Honoured Guests, Ladies and Gentlemen, Fellow Students, Fellow Speakers, I have come before you today to speak on the motion that(insert motion here) Continue to refer directly to the audience at intervals throughout your speech, and conclude with a summary of all your arguments, and by thanking the audience for their time and attention.Ladies and Gentlemen, having put forward the facts, I beg you to support/oppose this motion, that(insert motion here) How do you know if you have written a good speech? Imagi ne you are listening to that speech from the audience. To a member of an audience, no matter where, a good speech will always have the following qualities.1. It will be suited to the tone of the occasion, whether solemn, or celebratory.2. It will be informative, but not so technical that it either confuses or loses you.3. You will be clear at the end of the speech as to why the speaker feels in the way they do about the topic they have spoken on.4. The speech will emphasise why the issue is important to everyday life, rather that some abstract worry that may never affect you.5. You will have been given a definition of the issue, and more importantly, a series of suggestions or steps as to how this issue should be dealt with.6. You will have developed a beneficence for both the speaker and the issue that they spoke upon.