Wednesday, October 30, 2019

Pluto Telecommunication- Organisational Behaviour (People Management & Assignment

Pluto Telecommunication- Organisational Behaviour (People Management & Organisation - Assignment Example The main concern in this context can be recognised to be shortage of proper coordination amid the leaders of top level management and lack of proper planning that could help the company in conducting proper marketing and selling of its products. Thus, with this concern, this particular report is about analysing the problems confronting Pluto and offering valuable suggestions for the resolution of the problems to the company (Martin, 1994). Problem Identification According to the case study, Pluto is being facing crucial problems over a few preceding years. In this regard, one of the problems can be viewed as poor communication. There does not lay any sort of effective communication between the three functional departments of the company which ultimately hampered the performance of the company at large. The overall performance of Pluto got hampered in terms of losing number of orders and also increasing in the complaints of its products by the customers. The main problem which can be seen in accordance with the case study is the cultural difference which is prevailing in the three different operating segments of Pluto. This can be one of the major reasons which eventually results in making inefficient communication between different groups (Martin, 1994). ... between management and employees, whereas, smaller-scale deficiency in communication can occur between the individuals belonging to different functional or operational departments. It is worth mentioning that failure to communicate effectively is often said to be one of the imperative reasons behind raising conflicts in any organisation. Poor communication can create conflict in a number of ways that are apparently visible in this case study. For instance, in accordance with the case, it is clear that the deficiency in proper communication between various operational departments of Pluto has affected the financial position of the company through generating conflicts with the customers in terms of raising severe complaints and losing new orders (Martin, 1994). Analysis Is This an Issue or Problem That Is Concerned With One or Several Aspects? Pluto Telecommunication has been facing challenges while performing its different operational functions. It can be stated that the main reason b ehind the arising challenges is the expansion of the company. It can clearly be seen that there exist lack of proper coordination between the three various functional departments of Pluto. The particular aspect raised several problems like no formulation of proper marketing strategy, need of forming incentive plans by the sales department and non-availability of brochures depicting features of the new products among others. Thus, on the basis of the above discussion, it can be affirmed that the issue concerning shortage of proper coordination or communication is principally concerned with several significant aspects (Martin, 1994). Theories or Concepts Relating to the case study of Pluto, several theories or concepts can be taken into concern that would help in analysing the organisational

Monday, October 28, 2019

The Importance of Raw Material in Cement Industry Essay Example for Free

The Importance of Raw Material in Cement Industry Essay Raymond mill adopts the advanced structures of similar products from home and abroad, and gets improved on the basis of Raymond mills in the same industry. It is more efficient than ball mill, which also has the advantages of low power consumption, small floor space and one-time investment. The cement industry has closely relation with Raymond raw materials. Raymond the pros and cons of raw materials is an important factor to determine the product quality is good or bad. Raymond amount of raw materials determines the size of the production scale. Generally produce one ton of cement consumed 1. 6 tons of Raymond raw materials. And mostly natural Raymond raw materials. Therefore. Dependence Raymond raw materials is essentially dependent on natural resources. Taiwan in the cement clinker, c; s, c2s, c3A and ctAp four major minerals, calcium components provided by the calcareous Raymond materials, silicon aluminum composition of the raw clay. In addition, according to the needs of the production process of product varieties need to join the iron correction Raymond raw materials. Usually in the raw meal calcareous Raymond raw materials accounted for about 80%. The clayey Raymond raw materials accounted for 20 to 15 percent. Therefore. The the calcareous Raymond raw materials and clay Raymond raw materials essentially determine the performance of the raw material. In addition, the cement production process, sometimes adding some auxiliary materials, such as in the raw meal by adding mineralizer flux burn ability phase-liquid nature to improve the raw material, plus nearly grinding aids to improve the mill Yang grinding efficiency; add to squat together material common Yang grinding to improve the performance of cement and increase cement production; added retarder to adjust the setting time of cement clinker. The cement industry care there are three types of solid fuel, liquid and gaseous fuels. The solid fuel is the main fuel of the current members of the cement industry, commonly used in bituminous coal and anthracite. Liquid fuels for heavy oil. R shortage of fuel resources and in order to save energy, In addition to the production of special cement. The burning oil into methane coal. Gas preserves materials in the natural gas, cement industry to natural gas as fuel, is not yet universal. Technically advanced, economic death is reasonable. Is a kind of useful development of the fuel of the future and needs of comprehensive development.

Saturday, October 26, 2019

The Drosophilia Hydei Essay -- Biology, Fruit Fly

Drosophila hydei, commonly known as the fruit fly, is about 3mm long and typically found near unripe or rotted and fermenting fruit. Its body is segmented into 3 different sections and covered in an exoskeleton. It has six legs, two small antennae, one pair of wings (which extend slightly over its rear), and large, red compound eyes. The complex, compound eyes permit D.hydei to see in many directions, allowing it to sense food or potential dangers (Miller 2000). Its eyes are sensitive to light intensity, therefore when shadows approach, signaling danger, the fly will flee or take flight (Demerec 1950; Miller 2000). Its body is a gray-brown color and shaped like an oblong oval, being larger in the front and narrowing toward the back. Tiny hairs cover the entire body, which allow the fly to sense movements in the air. These hairs alert them of disturbances such as approaching predators (Demerec 1950; Miller 2000). The pupae from which the Drosophila hydei hatch are orange-brown in color and are slightly larger than the adult fly. Males and females are differentiated by the stripes on the back of the males, as well as size. Males have broader stripes and tend to be smaller, whereas the stripes on a female are narrower and they will be larger in size (Miller 2000). In order to thrive, a food source of yeast and sugar must be present, as is the case with fermenting fruit. The mouth of D. hydei is specifically shaped in order to take up liquid food sources (Miller 2000). The range of Drosophila hydei is broad and it exists in many different habitats, ranging from temperate to wet forests (Bateman 1972). Since very cold temperatures are found to have negative effects on insect survival, Drosophila hydei is not found near th... ...fested by wasp parasites and other harmful microorganisms. Ants also pose a threat to the D. hydei, often carrying away the larvae, destroying their ability to survive (Bateman 1972). The predatorial relationship between ants and D. hydei larvae has a negative effect upon the fly, as they are being used as a food source, whereas the ant benefits, as it is getting a food source. Since Drosophila hydei is prey for so many species, its removal would be detrimental to the many species that prey upon it. Overall, Drosophila hydei is a unique species, capable of residing in a large range of habitats, temperature and light conditions. Much research has been done to determine the affect of abiotic factors upon these organisms. Differences in temperature and light in particular are shown to affect the behavior, growth and reproduction of the species.

Thursday, October 24, 2019

Curleys Wife Victim or Dynamite? Essay

Introduction In the novella, â€Å"Of Mice and Men â€Å", written by John Steinbeck, he is able to portray the fact that the character that was mainly involved in Lennie’s downfall was Curley’s Wife or that she has brought all the problems for the men living working in the farm. There are different points of view on whether she is Miss Dynamite or a victim. Nevertheless there are different facts that need to be considered for both sides of the argument. Second Paragraph One of the arguments of the novella is whether Curley’s Wife is Miss Dynamite or on whether she is a victim. She comes in the story as a very strong character and the reader is able to perceive this. She is always trying to seduce men and this is incorrect as she is a married woman. â€Å"She smiled archly and twitched her body†. This gives the impression that she is not interested in what others think and the only thing that she is thinking about is in having fun. Women that were married weren’t supposed to that kind of fun. She conveys that she is not concerned about her husband. If she would be interested in her marriage she might maybe have a good time and in some way start loving her husband. However there is the detail that her husband is not always with her â€Å"I’m trying to find Curley Slim†. She is really not interested in finding Curley, she just wants some companion but she could talk that with her husband and start to solve the problems within them and start to enjoy the company between them. Moreover she should not act as a victim and she could really do something about the fact that she is bored. She could read a book or do some other activities and as mentioned before she could talk to her husband about it. What she is doing is not benefiting anyone, she is getting herself and the workers into trouble and she, instead of becoming a nice person to be around, becomes an annoying person. On the other hand there is the argument that she is a victim on how she is being treated and the fact that she is really lonely and that her husband does not pay any attention to her.

Wednesday, October 23, 2019

Sociology – Nature Versus Nurture

The roles of nature (what we genetically inherit) and or nurture (what we learn) in making us what we are have long been argued. The idea that humans are determined by these two influences dates back to the ancient Greek philosopher Protagorus who in the fifth century BC compared physics (nature) and nomos (tradition). It is however difficult to unravel the separate influences of nature and nurture. If the children of musically talented parents are themselves musically talent, is it because of genetic inheritance (nature) or because of a musical environment at home where they grow up(nurture)? The nature versus nurture debate concentrates on the question of how far our behavior is determined by nature at birth or by nurture after birth. In seventeenth century philosopher John Locke claimed that the mind of a child was like a Tabula Rasa (blank slate). People became what they were taught to be. By the second half of nineteenth century many social scientists started to argue that human behavior is determined by nature. Charles Darwin’s theory came up with the idea that humans and other animals have descended ultimately from the same ancestors.  Read also  Sociology and Social Integration. Animals are governed by instincts (fixed traits that are inherited and shared by all members of a species). These inherited mechanisms enable members of the species to perform complex tasks. For example twice a year the New Zealand cuckoo travel 4000 miles between New Zealand and Islands off the coast of New Guinea. The adults’ leave New Zealand before their eggs are hatched. The young cuckoos later on travel 4000 miles and join their par4ents-without ever having made the journey and with no one to guide them. Experiments have indicated that other birds also seem to have some inborn sense that guides their migration. Because animals are governed by instincts and human are also animals, some scholars reasoned that human behavior must also be governed by instincts. As a result many social scientists searched for the supposed instants that would explain all kinds of human behavior when they saw a mother feeding her baby they attributed it to the maternal instinct, when they were asked to explain war, they explained it was the aggressive instinct. They eventually discovered more that 14000 instincts, ranging from laughing instinct to a religious instinct. But these ideas of instinct have many short comings. Firstly the concept of instinct was tautological. (i. e. the explanation was true by definition. The instinct that was discovered was just another name for what was to be explained. For example the aggressive instinct was just another way of saying that they engage in warfare, in the same way that high temperature is another way of saying hot weather. Secondary the same instinct was used to explain contradictory actions for example the acquisitive instinct was used to explain both hard honest work and bank robbery. Thirdly, instincts are supposed to be in all human but human behavior around the world varies greatly. For example Arapesh of New Guinea or the Tasaday of Philippines do not have aggressive, nature in their behavior, if human have self preservative instinct then they would not have committed suicides. In 1969, An American psychologist Jensen claimed that only to percent of the variation between peoples intelligence is due to their social environment while 80 percent is fixed from birth by genetic inheritance. Another American psychologist, Professor Thomas Bouchard of Minnesota University carried out an experiment on Jim Twins which also help to argue that human behavior is determined more bye nature than by nurture. For example, James Lewis and James Springer were identical twins who were separated in the first year of life and brought up separately. He discovered an amazing number of coincidences about Jim Twins: †¢ Both had married women called Linda. †¢ Both had been divorced and had then married women called Betty. †¢ One of them had named his son James Allan and the other as James Alan. †¢ Both had had a dog called Toy †¢ Both had spent these holidays on the same beach in Florida. †¢ Both drove a blue Chevrolet. †¢ Both built white benches round the trunk of a tree in their gardens. †¢ Both had a habit of biting their fingernails. Both were chain smokers of same brand of cigarettes †¢ Their temperaments, voice patterns and nervous habits were also similar. Thus the case of Jim Twins might lead us towards the idea that nature determines our human behavior. Sociobiology (the systematic study of the biological basis of all social behavior) was devel oped by E. O. Wilson in 1980 s. According to sociobiology’s human behavior is determined naturally just like animal behavior. According to sociobiologist Steven Gavlin and Alice Schlegel (1980) individuals act in order to maximize their genes in future generations. Thus the tendency of man to have sexual relationship with beautiful women is to maximize his genes. Similarly behavior of both men and women is thus guided by genetic factors. These above mentioned evidences shows that human behavior is determined by nature or genetic influences. Our race (color of the skin and other bodily features (sex, certain diseases, flood groups, are no doubt inherited. Human beings are directly influenced by nature. For example, hunger, thirst, physical fatigue, gradual but in exorable degeneration human body all constrain our human life, shaping what we can do and can be. For example vigorous physical exercise is beyond the capacities of virtually all 70 year olds. Similarly we are still subject to and contained by ecological or climatic conditions. Human communities, no matter how advanced or developed are powerless in the face of elemental forces of earthquakes hurricanes or snowfall. On the other hand, as the twentieth century began, the concept of instinct lost its strength. The idea that human behavior is determined by nurture or learning began to gain favor. For example Russian Psychologist Ivan Pavlov had shown that human beings like dogs can be trained or conditioned. American psychologist John Watson extended Pavlov’s experiment on dogs to human infants. For example Watson could make a little boy called Albert afraid of a white rat that had previously delighted him. He concluded that all emotions, and behaviors are learned through such associations and social environment make us who we are. He further added that learning by itself determines human personality. Although social scientists accepted the influence of biological factors they considered nurture to be more influence than heredity. Even the habits that seem very basic and essential to human nature also appear to depend on nurture i. . socialization. Evidence of the far reaching significance of socialization comes both from case studies of children who are deprived from socialization and those rose in the mild. Since the fourteenth century there have been mor4e than 50 recorded cases of feral children (children supposedly raised by animals) one of the most famous is mild boy of Avey ron-Victor. In 1979 he was captured in the woods by hunter in Southern France. He was about 11, completely naked, ran on all fours, could not speak, speechless, preferred uncooked food, could not do most of the simple things done by young children. Jean Itard a physician ried to train the boy. After 3 months he seemed little more human. He more clothes learned to sit at a table, and eat wit6h utensils. He started to show human emotions such as joy, gratitude and remorse. He lived for about 40 years but he never learned to speak nor ever become a normal person. Similarly in one orphanage Spit found that infants who were about 18 months old were left lying on their backs in small cubical most of the day without any human contact. Within a year all had become physically mentally, emotionally and socially retarded. Two years later more than a third of the children had died. Those who survived could not speak, they could not walk, they could not dress up and they could not use spoon. This shows that children who received little attention/socialization suffered very noticeable effects. Various cases of unsocialized children also indicate that human behavior is something that has to be learned. Humans do not simply become able to do all things instinctually. For example Anna, from Pennsylvania, USA was an illegitimate child. Anna was kept hidden from the public in the attic. She was just fed enough to keep her alive, she was neither touched nor bathed, and she simply lay still in her own filth. She was discovered in 1938 at the age of six. She looked like a skeleton. She was couldn’t talk nor walk. She did nothing but lay quietly in the ground her eyes vacant and expressionless. She was attempted to socialize. Eventually she could walk, feed herself. Brush her teeth and follow simple directions. But she never learned to speak and was far from normal. Isabella was also an illegitimate child. She was founding Ohio, USA in 1938 at the age 6. Her grandfather had kept her and her deaf-mute mother secluded in a dark room. She could however interact with mother. When discovered however she showed great fear and hostility towards people and made a strange croaking sound, when examined she was found to be feebleminded and uneducable, she was put on a systematic skillful training, after a slow start she began to talk. In nine months she could read and write within two years she was attending school, she had become a very bright cheerful and energetic girl. All these examples clearly show that human behavior is not some thing which is fixed at birth and which unfolds step by step naturally. Human behavior has to be learned therefore social environment actually determines human behavior. Sociologists use the following evidence to support the claim that human behavior is socially determined. Jack Yufe and Oscar Stohr are identical twins born in 1932. They were separated as babies after their parents divorced. Oscar was reared in Czechoslovakia by his mothers and Jack was reared in Trinidad by his father, social scientists at the University of Minnesota Observed them but this time they found many differences between the two twins:-

Tuesday, October 22, 2019

Humans- the new endangered spe essays

Humans- the new endangered spe essays Humans are the dominating species on the planet. Since their appearance animals have become an endangered species and some of those species are already gone. Humans are the main reason for the extinction of some species, but now when pollution is high and tends to raise the humanity has become an endangered species. We might not feel it, but the problem will arise in the next few decades and then it will be late to save. The main reason for this is that we humans do not value life. Our disconnection from nature is leading to our destruction. Humans are connected with nature, because they have evolved from it (www.spaceandmotion.com). If we disconnect from it, this will be the day of our destruction. Nature is the main source of life. Humans do not preserve nature these days and this is occurring badly to all living things. If pollution keeps raising this planet will not be the best choice of a place to live. Humans use nature and its goods to expand their habits and by doing this they destroy thousands of habits and disturb the right way of existing of animals and plants. Cutting down trees, to make toothpicks, or killing a specific species, because it was eating the cattle of a farmer or just scaring the people, does not make humans to think for what is going to be the future is this keeps going. And not only killing and cutting, but also polluting the water, air and soil with dangerous chemicals. Soon the weather on the planet will change and all kinds of disasters will occur in places where for example it is always hot and in the middle of the summer starts snowing. There is a big ozone whole which is causing radioactive waves to hit the planets surface and to react with the living forms of life. It can lead to different gene mutations and to changes in the habitat and survival of next generations (www.ratical.com). Nowadays humans have become dependable on technologies and do everything to expand them. With the bu...

Monday, October 21, 2019

Stono Rebellion essays

Stono Rebellion essays African Dimensions of the Stono Rebellion When studying the Stono Rebellion of 1739, historians only had one eyewitness report of this. I think the reason they didnt document it very well was because the Southerners were so outnumbered by the slaves, they didnt want the other slaves to get ideas of rebellion. The historians also failed to look at the big picture. What they were in Africa. This played a big role in the Stono Rebellion. To understand the full role of Africa, one has to look at the kingdom of Kongo between 1680 and 1740 rather than just a broad overview of the African culture. This is due to the diversity of the Africans language and culture. Part of this uprising is due to the Spanish Roman Catholic Jesuits. Their job was to convince people to convert back to Catholicism, using violence when necessary. The Jesuits told these Angolan slaves to runaway and then they would have freedom. These slaves probably did what they said because that was their religion. The slaves were from a Portuguese Colony and spoke Portuguese. This language is very close to Spanish. The Spanish most likely told the slaves this so it would weaken the English settlements, maybe the Spanish could have taken over, but well never really know. On the slave trade, one town was almost always on their trip down the West Coast of Africa. This town was Kabinda. They got their slaves mainly from the kingdom of Kongo. There was a lot going on in this region. A lot of civil wars were happening and the defeated were sold as slaves. Because they had wars all of the time; these people were very well trained for war. These people were very proud of their catholic religion. In this Portuguese region, they had very nice schools and churches. When these Angolan slaves got to South Carolina, they must have been outraged. Here these well-educated, very well trained people were slaves now for ignora...

Sunday, October 20, 2019

Learn About Edwin Land, Inventor of the Polaroid Camera

Learn About Edwin Land, Inventor of the Polaroid Camera Before the rise of smartphones with digital cameras  and photo-sharing sites like Instagram,  Edwin Land’s Polaroid camera was the closest thing the world had to instant photography. The Launch of Instant Photography Edwin Land (May 7, 1909–March 1, 1991) was an American inventor, physicist, and avid photograph collector who co-founded the Polaroid Corporation in Cambridge, Massachusetts, in 1937. He is known for inventing a one-step process for developing and printing photographs that revolutionized photography. The Harvard-educated scientist got his groundbreaking idea in 1943 when his young daughter asked why the family camera couldn’t produce a picture immediately. Land returned to his lab inspired by her question and came up with his answer: the Polaroid Instant camera that allowed a photographer to remove a developing print with an image that was ready in about 60 seconds. The first Polaroid camera, the Land Camera, was sold to the public in November 1948. It was an immediate (or should we say instant) hit, providing both novelty and instant gratification. While the resolution of the photos didn’t quite match that of traditional photographs, professional photographers adopted it as a tool for taking test photos as they set up their shots. In the 1960s, Edwin Land’s instant cameras got a more streamlined look when he collaborated with industrial designer Henry Dreyfuss on The Automatic 100 Land Camera and also on the Polaroid Swinger, a black and white model that was designed and priced at under $20 to appeal to average consumers. An intense, passionate researcher who amassed more than 500 patents while at Polaroid, Land’s work was not limited to the camera. Over the years, he became an expert on light polarization technology, which had applications for sunglasses.  He worked on night-vision goggles for the military during World War II and developed a stereoscopic viewing system called the Vectograph that could help detect enemies whether or not they were wearing camouflage. He also participated in the development of the U-2 spy plane. He was awarded the Presidential Medal of Freedom in 1963 and the W.O. Baker Award of the Security Affairs Support Association in 1988. Polaroid’s Patents Are Challenged On October 11, 1985, the Polaroid Corporation won a five-year patent infringement battle against Kodak Corporation, one of the country’s largest patent lawsuits involving photography. The U.S. District Court of Massachusetts found that Polaroid’s patents were valid and infringed. As a result, Kodak was forced to pull out of the instant camera market. In a good faith effort, the company began offering compensation to their customers who owned their cameras but wouldn’t be able to purchase a suitable film for them. New Technology Threatens Polaroid With the rise of digital photography at the start of the 21st century, the fate of the Polaroid camera seemed grim. In 2008, the company announced it would stop making its patented film. However, the Polaroid instant camera remains viable thanks to Florian Kaps, Andrà © Bosman, and Marwan Saba, the founders of The Impossible Project, which raised funds to help create monochromatic and color film for use with Polaroid instant cameras. Land’s Death On March 1, 1991, at the age of 81, Edwin Land died from an undisclosed illness. He had been ill for a couple of years, spending his last few weeks at an undisclosed hospital in his hometown of Cambridge, Massachusetts. Information about the actual cause of his death was never readily available per his family’s wishes, but his gravesite and tombstone can be found in Cambridge at the Mount Auburn Cemetery, a National Historic Landmark and the resting place of many historically significant citizens of the Boston area.

Saturday, October 19, 2019

Sexual imagery in the media Essay Example | Topics and Well Written Essays - 500 words

Sexual imagery in the media - Essay Example The sexuality-based images are depicting men as dominant, robust and aggressive individuals while women are portrayed as being meek and vulnerable. Psychologists argue that such a portrayal of both the sexes in the media has only distorted their beliefs and perceptions about themselves and has thus prevented them from realizing their inherent values and cultural practices (Casciani). The number of online sexuality-based games has hugely increased over the years with the 2010 estimate of the video gaming industry topping $20 billion and nearly $300 million spent every year on advertisements related to sexual activity. In addition to games, television reality programs such as The Bachelor and Temptation Island are conveying messages that are supportive of partnering and that such indulgence does not have any real consequences (Gilbert). Several commercials are using sexualized images of women to promote their products such as clothing which are mainly targeted at teenagers. Such imager y has resulted in a widespread notion that women are there to be used by men (Gilbert). Experts who had studied the sexual behavior of children found that they were largely influenced by sexual images shown in the media.

Friday, October 18, 2019

Personal Biostatement Essay Example | Topics and Well Written Essays - 1000 words

Personal Biostatement - Essay Example There is a risk of water shortages in the near future, and many sources of water are polluted. Humanity may also be close to running out of oil and other important materials. There is a limit to the numbers of people that can be supported by the earth. A higher population requires more land to be used for food, and more chemical fertilizers and intensive cultivation to be used on existing agricultural land. If a high standard of living is maintained, a high population will also require more energy and resource use and it will usually create more pollution and waste. The world population was six billion in 2000, and it is projected to rise to almost nine billion by the year 2040. In 10,000 B.C. the maximum estimated world population was around ten million (U.S. Census Bureau-International Database, 2007). There are currently signs that the current population is reaching the limits of the carrying capacity of the world. There are constant famines in some parts of Africa. Rising oil prices may signal an impending oil shortage. Consumption of oil has risen throughout the world and there have been few significant new discoveries. Deforestation is a major prob lem as poor countries cut down their forests to provide new land for agriculture. There are large "dead zones" in some coastal areas due to pollution. Damage to the environment will eventually lower the carrying capacity of the earth as agricultural yields will fall if topsoil is eliminated because of the erosion that occurs with constant monocropping and the destruction of the forests. Overfishing can cause fish stocks to collapse, and they may not recover for a long period of time even if fishing is temporarily halted. If the world population outgrows the carrying capacity of the earth, the results could be a rapid population collapse as wars, famines, and major epidemics occur in many places at once. There is evidence that the society on Easter Island collapsed due to overpopulation and the overconsumption of resources. "Apparently the islanders were greeted with a lush tropical paradise when they first discovered it. It must have seemed inexhaustable. The trees were cut for lumb er for housing, wood for fires, and eventually for the rollers and lever-like devices used to move and erect the moai" (Wassmann, 1996). Eventually, the clear-cutting caused erosion and the permanent loss of the original forest on the island. The island could no longer support its population, and there was constant warfare and cannibalism. The society collapsed, and the population of the island is estimated to have dwindled from about 7,000-9,000 to about 750. Overdevelopment has damaged the environment in many places. Human needs and wants should not be the only thing that determines where new housing developments and cities are constructed, as development can cause important species to lose land in their habitats; and it can cause other problems, such as the loss of topsoil and pollution. The loss of some species in a region can cause other species to either die off or over-reproduce. Other species could enter the region, and they could become pest species. Land in some types of developments also becomes eroded easily. Highways and developments also create large amounts of pollution and waste. Pollution has always been a major problem throughout history. The industrial revolution added many new types of pollution to the environment

An Investigation of Career Barriers for Female Television News Anchor Dissertation - 1

An Investigation of Career Barriers for Female Television News Anchor in Nigeria - Dissertation Example These tribes during pre-colonial times have had their women enjoying equal social status with the men, especially with their respected traditional government systems (Ajayi, 2007, p. 137-138). For example, there are Women’s Leaders, Goddess Priests and Market Women’s Leader (among others) in the Yoruba tribes in South Nigeria. There are also Queens in Northern Nigeria that contribute to the local political influences and development (Ajayi, 2007, p. 138). These all changed when the British colonized Nigeria since the British Colonial Administration actively pushed discriminatory sex roles in the nation’s politics (Ajayi, 2007). This reduced women’s power and relevance in their society. The women were denied opportunities in career, business and politics. They were marginalized. Nigeria is a male-dominated society. In Islamic religion, especially in the Sharia law, women and men have very different roles, rights and obligations. This is largely due to their religion, which is Islam. This is where the major sexual and gender differences start in their society. This law therefore dictates the woman’s fate in terms of education, employment, finances and even in legislation. Television, having introduced women on the screen, in roles often contradictory to the stereotypical domestic role of the women in society, has also given rise to some fundamental, social, cultural, professional and ethical issues, which have come to affect the career paths of women in the industry. Gender stereotyping is not limited to the field of television. This is an issue which transcends all strata of organizational, social and family life in Nigeria (Agnes & Ijeoma, 2010). Before the advent of television in Nigeria, parents believed in sending their sons to acquire formal education in Law, Medicine or Engineering while encouraging their daughters to learn the family trade and then get married. Society believed that a woman’s place resides squarel y in the home and in rare cases when they were allowed to go to university, such conventional courses as mentioned above were the accepted courses to study. This was due to the image of prestige, dignity, integrity and decorum associated with such traditional career paths (Charles, 1989). There is a study in the United States by Engstrom and Ferri, about the Local U.S. Television News Anchors’ Perceived Career Barriers. The study found out that most career barriers are often sexist in nature. There is no tangible evidence for sexism though, as both men and women have reported having less time at home. The study covers both sexes but it also shows how the sex determines one’s career. In the case of women, their decision to further their career is often hampered with their other concerns, particularly with that of the family and even physical appearance and ageism. This can come as career barriers. Culture appears to be the most powerful barrier in the pursuit of a profe ssion in TV sector among Nigerian women. The Nigerian culture encourages submissiveness in women and the Nigerian women have faced a lot of gender stereotyping in their society, which are even present till date (Poindexter & Meraz, 2008). However, there are probably other factors that contribute to the stagnation of the careers of women that are not

Thursday, October 17, 2019

English Paper Final Essay Example | Topics and Well Written Essays - 1750 words

English Paper Final - Essay Example A Marxist society is always in a process of being created, and this occurs through communication and negotiation (Giddens et al, 2003). When the family breaks down, these important functions no longer occur. Social order becomes confused either because they were never understood to begin with under the functionalist perspective or because there is no communication or negotiation under the Marxist perspective. This sort of breakdown can be discovered in many recent examinations of American family life such as that included in Katie Arnoldi’s fictional novel The Wentworths. As is shown in The Wentworths, for reasons of pride or competition, today’s society typically allows for little real connection between family members which makes it difficult for us to truly communicate with one another. Katie Arnoldi’s book tells the story of a small family in Southern California struggling to overcome the division and dissension of the postmodern lifestyle. Although the family is not the worst family to be found anywhere, it is highly dysfunctional. The Wentworth family consists of August Wentworth, who is an aging man who has always been something of a playboy and is only just beginning to recognize that this lifestyle is no longer fulfilling. August is married to Judith, who has become obsessed with keeping her body looking like a 20-year-old despite the fact that she has three children already well past that age and with keeping everything exactly the same. At one point in the book, her entire day is destroyed because of a missing pair of silver serving tongs that are not where they belong. August and Judith have three adult children. The oldest is Conrad, who remains single and is a high-powered lawyer in L.A. He also is sexually deviant, engaging in masochistic activit ies and consistently choosing to sleep with women who resemble his mother. Becky is the

Project Specification and Design Report Essay Example | Topics and Well Written Essays - 2500 words

Project Specification and Design Report - Essay Example For example, the risk affiliated with definite types of instrumentation making it non- workable to have the instrumentation established in an administrative center. this is the method that is used to decrease the entire quantity of corporal break, damage or hammering that consequences in an accidental failure. They may be in the appearance of supervising and direct procedures or more dependable operational processes, or merely by budding and carrying out plans to manage commotion usage.( Robert C. et al 2003 pg. 289) A risk dominance procedure that regards the contract variable of a wholesome risk from one festivity to another. For example, the buy of an indemnity plans, by which a precise risk of thrashing is approved from the customer to the insurance company. Other examples are cleaving to nontoxic articles in many declarations, legal agreement demands to offer assurance reporting for another party's assistance, and insurance. How to alleviate the threat: undertaking the lowest fee, display revisit on asset (ROI), put in cost with additional services, be paid for a headship position in your business, and recommend installment defrayals. How to alleviate the threat: present a test time to experiment the manufactured goods or service; illustrate even or close in a race or competition or comparison; come along with standard dealer lists; associate with existing dealer or generate premeditated alignments; and suggest level reduction in price. Professional risk. How will this conclusion have an effect on specialized position in the eyes of others, and how might vocation and individual improvement be exaggerated How to alleviate the threat: suggest customer recommendations and acknowledgments, propose an elevated level of data for decision-making, tutor aspects on how to advertise the clarification to higher administration, and meet up with all fundamental persons and decision-makers. Security plan to guarantee exchange of information: Concentrate on consequences, not chronologies. Even though it's frequently intelligent to extend to five year plan for

Wednesday, October 16, 2019

English Paper Final Essay Example | Topics and Well Written Essays - 1750 words

English Paper Final - Essay Example A Marxist society is always in a process of being created, and this occurs through communication and negotiation (Giddens et al, 2003). When the family breaks down, these important functions no longer occur. Social order becomes confused either because they were never understood to begin with under the functionalist perspective or because there is no communication or negotiation under the Marxist perspective. This sort of breakdown can be discovered in many recent examinations of American family life such as that included in Katie Arnoldi’s fictional novel The Wentworths. As is shown in The Wentworths, for reasons of pride or competition, today’s society typically allows for little real connection between family members which makes it difficult for us to truly communicate with one another. Katie Arnoldi’s book tells the story of a small family in Southern California struggling to overcome the division and dissension of the postmodern lifestyle. Although the family is not the worst family to be found anywhere, it is highly dysfunctional. The Wentworth family consists of August Wentworth, who is an aging man who has always been something of a playboy and is only just beginning to recognize that this lifestyle is no longer fulfilling. August is married to Judith, who has become obsessed with keeping her body looking like a 20-year-old despite the fact that she has three children already well past that age and with keeping everything exactly the same. At one point in the book, her entire day is destroyed because of a missing pair of silver serving tongs that are not where they belong. August and Judith have three adult children. The oldest is Conrad, who remains single and is a high-powered lawyer in L.A. He also is sexually deviant, engaging in masochistic activit ies and consistently choosing to sleep with women who resemble his mother. Becky is the

Tuesday, October 15, 2019

Marketing Audit and set Marketing Objectives for Holiday Inn Essay

Marketing Audit and set Marketing Objectives for Holiday Inn - Essay Example The report will highlight how Holiday Inn can utilise its strengths to exploit opportunities such as high growth in business and leisure travel, emerging Asian markets and advancements in technology in attaining its mission. The company should increase its market presence in Asia, increase the bed occupancy levels and offer additional physical evidence in its services. The hotel faces significant threats due to stringent visa and travel regulations due to diseases such as Ebola, possible terror attacks and high competition in the domestic market. Holiday Inn Inc is a global brand of hotels that forms part of InterContinental Group of Hotels and hosts more than 100 million guests annually (Russell & Cohn 2012). The hotel brand is recognised for its superior quality service, comfort and customer value since it offers differentiated services in its more than 1,200 hotels and 219,000 hotel rooms across world (InterContinental Hotels Group 2012 annual report, 2014). The Holiday Inn chain of hotels and resorts comprises of Holiday Inn, Holiday Inn Club Vacations, Holiday Inn Resort and Holiday Inn Express has grown to become the largest midscale hotel by the number of rooms (Lee 2007). The hotel chain offers high-rise and full size plat hotels and the low-rise and full-service hotels that offer additional customer services such as room service, exercise facilities, comfortable rooms and restaurants (Onkvisit and Shaw 2004). Most of the hotels are conveniently located in the major cities, airports, and roadways in order to cater fo r the business travel needs (Russell & Cohn 2012). The global hospitality industry has remained resilient despite the recent challenging economic conditions occasioned by the Eurozone crisis and financial crisis in USA and UK markets (Yu 2012). In 2012, the industry revenues per available room (RevPAR) increased by 4.5 percent in 2012 (InterContinental Hotels Group 2012 annual report, 2014). The

Monday, October 14, 2019

Chapter 32 Ap World History Outline Essay Example for Free

Chapter 32 Ap World History Outline Essay A. Postcolonial Crises and Asian Economic Expansion, 1975–1990 I. Revolutions, Depressions, and Democratic Reform in Latin America 1. The success of the Cuban Revolution both energized the revolutionary left throughout Latin America and led the United States to organize its political and military allies in Latin America in a struggle to defeat communism. 2. In Brazil a coup in 1964 brought in a military government whose combination of dictatorship, use of death squads to eliminate opposition, and use of tax and tariff policies to encourage industrialization through import substitution came to be known as the â€Å"Brazilian Solution. † Elements of the â€Å"Brazilian Solution† were applied in Chile byte government of Augusto Pinochet, whose CIA-assisted coup overthrew the socialist Allende government in 1973 and in Argentina by a military regime that seized power in1974. 3. Despite reverses in Brazil, Chile, and Argentina, revolutionary movements persisted elsewhere. In Nicaragua the Cuban-backed Sandinista movement overthrew the government of Anastasia Somoza and ruled until it was defeated in free elections in1990. In El Salvador the Farabundo Marti National Liberation Front (FMLN) fought guerrilla war against the military regime until declining popular support in the 1990s led the rebels to negotiate an end to the armed conflict and transform themselves into a political party. 4. The military dictatorships established in Brazil, Chile, and Argentina all came to an end between 1983 and 1990. All three regimes were undermined by reports of kidnapping, torture, and corruption; the Argentine regime al so suffered from its invasion of the Falkland Islands and consequent military defeat by Britain. 5. By the end of the 1980s oil-importing nations like Brazil were in economic trouble because they had borrowed heavily to pay the high oil prices engineered by OPEC. The oil-exporting nations such as Mexico faced crises because they had borrowed heavily when oil prices were high and rising in the 1970s, but found themselves unable to keep up with their debt payments when the price of oil fell in the 1980s. 6. In 1991 Latin America was more dominated by the United States than it had been in1975. This may be seen in the United States’ use of military force to intervene in Grenada in 1983 and in Panama in 1989. II. Islamic Revolutions in Iran and Afghanistan See more: what is essay format 1. Crises in Iran and Afghanistan threatened to involve the superpowers; the United States reacted to these crises with restraint, but the Soviet Union took a bolder and ultimately disastrous course. 2. In Iran, American backing and the corruption and inefficiency of Shah Muhammad Reza Pahlavi’s regime stimulated popular resentment. In 1979 street demonstrations and strikes toppled the Shah and brought a Shi’ite cleric, Ayatollah Ruhollah Khomeini, to power. The overthrow of an ally and the establishment of an anti-western Islamic republic in Iran were blows to American prestige, but the United States was unable to do anything about it. 3. In the fall of 1980 Iraqi leader Saddam Hussein invaded Iran to topple the Islamic Republic. The United States supported Iran at first, but then in 1986 tilted toward Iraq. 4. The Soviet Union faced a more serious problem when it sent its army into Afghanistan in 1978 in order to support a newly established communist regime against a hodgepodge of local, religiously inspired guerilla bands that controlled much of the countryside. The Soviet Union’s struggle against the American-backed guerillas was so costly and caused so much domestic discontent that the Soviet leaders withdrew their troops in 1989 and left the rebel groups to fight with each other for control of Afghanistan. III. Asian Transformation 1. The Japanese economy grew at a faster rate than that of any other major developed country in the 1970s and 1980s, and Japanese average income outstripped that of the United States in the 1990s. This economic growth was associated with an industrial economy in which keiretsu (alliances of firms) received government assistance in the form of tariffs and import regulations that inhibited foreign competition. 2. The Japanese model of close cooperation between government and industry was imitated by a small number of Asian states, most notably by South Korea, in which four giant corporations led the way in developing heavy industries and consumer industries. Hong Kong and Singapore also developed modern industrial and commercial economies. All of these newly industrialized economies shared certain characteristics: discipline and hard-working labor forces, investment in education, high rates of personal savings, export strategies, government sponsorship and protection, and the ability t o begin their industrialization with the latest technology. 3. In China after 1978 the regime of Deng Xiaoping carried out successful economic reforms that allowed private enterprise and foreign investment to exist alongside the inefficient state-owned enterprises and which allowed individuals and families to contract agricultural land and farm it as they liked. At the same time, the command economy remained in place and China resisted political reform, notably when the Communist Party crushed the protests in Tiananmen Square in 1989. B. The End of the Bipolar World, 1989–1991 I. Crisis in the Soviet Union 1. During the presidency of Ronald Reagan the Soviet Union’s economy was strained by the attempt to match massive U.S. spending on armaments, such as a space-based missile protection system. The Soviet Union’s obsolete industrial plants, its inefficient planned economy, its declining standard of living, and its unpopular war with Afghanistan fuel dean underground current of protest. 2. When Mikhail Gorbachev took over the leadership in 1985 he tried to address the problems of the Soviet Union by introducing a policy of political openness (glasnost) and economic reform (perestroika). II. The Collapse of the Socialist Bloc 1. Events in Eastern Europe were very important in forcing change on the Soviet Union. The activities of the Solidarity labor union in Poland, the emerging alliances between nationalist and religious opponents of the communist regimes, and the economic weakness of the communist states themselves led to the fall of communist governments across Eastern Europe in 1989 and to the reunification of Germany in 1990. 20. The weakness of the central government and the rise of nationalism led to the dissolution of the Soviet Union in September 1991. Ethnic and religious divisions also led to the dismemberment of Yugoslavia in 1991 and the division of the Czech Republic in 1992. III. The Persian Gulf War, 1990–1991 1. Iraq invaded Kuwait in August 1990 in an attempt to gain control of Kuwait’s oil fields. Saudi Arabia felt threatened by Iraq’s action and helped to draw the United States into award in which American forces led a coalition that drove Iraq out of Kuwait but left Saddam Hussein in power. 2. The Persian Gulf War restored the United States’ confidence in its military capability while demonstrating that Russia—Iraq’s former ally—was impotent. Cather Challenge of Population Growth I. Demographic Transition 1. The population of Europe almost doubled between 1850 and 1914, and while some Europeans saw this as a blessing, Thomas Malthus argued that unchecked population growth would outstrip food production. In the years immediately following World War I Malthus’s views were dismissed as Europe and other industrial societies experienced demographic transition to lower fertility rates. 2. The demographic transition did not occur in the Third World, where some leaders actively promoted large families until the economic shocks of the 1970s and 1980sconvinced the governments of developing countries to abandon the pronatalist policy. 3. World population exploded in the twentieth century, with most of the growth taking place in the poorest nations due to high fertility rates and declining mortality rates. Tithe Industrialized Nations 1. In the developed industrial nations of Western Europe and Japan at the beginning of the twenty-first century, higher levels of female education and employment, the material values of consumer culture, and access to contraception and abortion have combined to produce low fertility levels. Low fertility levels combined with improved life expectancy will lead to an increasing number of retirees who will rely on a relatively smaller number of working adults to pay for their social services. 2. In Russia and the other former socialist nations, current birthrates are lower than death rates and life expectancy has declined. III.The Developing Nations 1. In the twenty-first century the industrialized nations will continue to fall behind the developing nations as a percentage of world population; at current rates, 95 percent of all future population growth will be in developing regions, particularly in Africa and in the Muslim countries. 2. In Asia, the populations of China and India continued to grow despite government efforts to reduce family size. It is not clear whether or not the nations of Asia, Africa, and Latin America will experience the demographic transition seen in the industrialized countries, but fertility rates have fallen in the developing world where women have had access to education and employment outside the home. IV. Old and Young Populations 1. Demographic pyramids generated by demographers illustrate the different age distributions in nations in different stages of economic development. 2. The developed nations face aging populations and will have to rely on immigration or increased use of technology (including robots) in order to maintain industrial and agricultural production at levels sufficient to support their relatively high standards of living and their generous social welfare programs. 3. The developing nations have relatively young and rapidly growing populations but face the problem of providing their people with education and jobs while struggling with shortages of investment capital and poor transportation and communications networks. D. Unequal Development and the Movement of Peoples I. The Problem of Growing Inequality 1. Since 1945 global economic productivity has created unprecedented levels of material abundance. At the same time, the industrialized nations of the Northern Home to enjoy a larger share of the world’s wealth than they did a century ago; the majority of the world lives in poverty. 2. Regional inequalities within nations have also grown in both the industrial countries and in the developing nations. II. Internal Migration: the Growth of Cities 1. Migration from rural areas to urban centers in the developing world increased threefold from 1925 to 1950 and accelerated rapidly after 1950. 2. Migrants to the cities generally enjoyed higher incomes and better standards of living than they would have had in the countryside, but as the scale of rural to urban migration grew, these benefits became more elusive. Migration placed impossible burdens on basic services and led to burgeoning slums, shantytowns, and crime in the cities of the developing world. III. Global Migration 1. Migration from the developing world to the developed nations increased substantially after 1960, leading to an increase in racial and ethnic tensions in the host nations. Immigrants from the developing nations brought the host nations the same benefits that the migration of Europeans brought to the Americas a century before. 2. Immigrant communities in Europe and the United States are made up of young adults and tend to have fertility rates higher than the rates of the host populations. In the long run this will lead to increases in the Muslim population in Europe and in the Asian and Latin American populations in the United States, and to cultural conflicts over the definitions of citizenship and nationality. E. Technological and Environmental Change I. New Technologies and the World Economy 1. New technologies developed during World War II increased productivity, reduced labor requirements, and improved the flow of information when they were applied to industry in the postwar period. The application and development of technology was spurred by pent-up demand for consumer goods. 2. Improvements in existing technologies accounted for much of the world’s productivity increases during the 1950s and 1960s. The improvement and widespread application of the computer was particularly significant as it transformed office work and manufacturing. 3. Transnational corporations became the primary agents of these technological changes. In the post-World War II years transnational corporations with multinational ownership and management became increasingly powerful and were able to escape the controls imposed by national governments by shifting or threatening to shift production from one country to another. II. Conserving and Sharing Resources 1. In the 1960s, environmental activists and political leaders began warning about the environmental consequences of population growth, industrialization, and the expansion of agriculture onto marginal lands. Environmental degradation was a problem in both the developed and developing countries; it was especially severe in the former Soviet Union. In attempting to address environmental issues, the industrialized countries faced a contradiction between environmental protection and the desire to maintain rates of economic growth that depended on the profligate consumption of goods and resources. 2. In the developing world population growth led to extreme environmental pressure as forests were felled and marginal land developed in order to expand food production. This led to erosion and water pollution. III. Responding to Environmental Threats 1. The governments of the United States, the European Community, and Japan took a number of initiatives to preserve and protect the environment in the 1970s. Environmental awareness spread by means of the media and grassroots political movements, and most nations in the developed world enforced strict antipollution laws and sponsored massive recycling efforts. 2. These efforts, many of them made possible by new technology, produced significant results. But in the developing world, population pressures and weak governments were major obstacles to effective environmental policies.

Sunday, October 13, 2019

Compensation and Benefits: Minimizing the Employee Turnover

Compensation and Benefits: Minimizing the Employee Turnover CHAPTER 1 INTRODUCTION 1.1 Background of Studies Employee turnover is the hottest and current issue that always discusses by the government, since we are confronted with the global economic crisis on 2008. The crisis of economic is directly affected to the corporation, especially the production line and manufacturing company. The unexpected crisis will arise in the employee turnover rate happened no matter for the voluntary or involuntary case and it achieved the highest rate within the past 20 years in Malaysia as well. Therefore, other than the efforts and measurements had been taken by the government like donated sustention fund to secondary industry, the efforts of employers are vital to minimize the employee turnover. On the other hand, the advance knowledge likes the significant of the compensation and benefits package toward the employee and the preference of employees toward the different types of the compensation and benefits package are necessary to implant and infuse to all the employers in order to retain their quality workers. There are some factors are directly influenced to the employee turnover in the real working environment. The employers will enjoy the benefits if they manage to retain their employees or minimize the employee turnover problem by implementing the felicitously compensation and benefits package. The higher employee turnover rate is considering the severely problem to a particular country because it is absolutely bringing negative effects in progressing development. The employee turnover rate definitely cannot be terminated, but I sincerely wish that this problem can fully minimize. I strongly believe that the compensation and benefits ways might be able to minimize the employee turnover in the working place. 1.2 Introduction Turnover rate is considering the severely problem to a particular country because it is absolutely bringing negative effects in progressing development. The employee turnover rate definitely cannot be terminated, but I sincerely wish that this problem can be fully minimized. I strongly believe that the compensation and benefits ways might be able to minimize the employee turnover in the working place. This research is related to how the compensation and benefits way in minimizing the employee turnover rate. In fact, compensation and benefits play a vital role in retaining the employees in an organization. Compensation and benefits can be defined as the process that taken by the Human Resource Management on every single day like setting the rules and procedures around the salaries, a direct way as cash paid and indirect way like given benefits to the employees. This element is highly mentioned in the employment contract and concerned by the employees as well. On the other hand, compensation and benefits can be taken as different meaning from the perspective of a member of society, a stockholder, a manager, or an employee. Therefore, let us recognize the meaning by each perspective of the group. Compensation and benefits can be seen as a reflection of justice in society; stockholders are also interested in how employees are paid. Some believe that using stock to pay employees creates a sense of ownership that will improve performance, which will, in turn, increase stockholder wealth; for managers compensation influences their success in two ways. First, it is a major expense and second is the power to influence employee behaviors and to improve the organizations performance; the pay individuals receive in return for the work they perform is usually the major source of their financial security. Hence, pay plays a vital role in a persons economic and social well-being. Employees may see compensation as a return in an exchange between their e mployer and themselves, as an entitlement for being an employee of the company, or as a reward for a job well done (Milkovich and Newman, 2008). Employees will emphasize more to the compensation and benefits that provide by the organization or company because they contribute their times, efforts, talents and they wish to get better return in compensation and benefits. The compensation and benefits package for the employees is like the exchange value between the employer and employee. The employers offer the benefits packages such as health care, dependent care, income protection and so on to mitigate t employees no matter for current or future risk. The employees contribute their efforts in order to appreciate the compensation and benefits package that offered by the employers. Compensation and benefits include pay received directly as cash (for example: base, merit, incentives, cost-of-living adjustment) and indirectly as benefits (for example: pensions, medical insurance, program to help balance work and life demands, brightly colored uniforms (Milkovich and Newman, 2008). Nowadays, the employees are more emphasizing to cash compensation but there are still quite numbers of employees prefer to non-cash compensation like benefits. Employees may concern to what packages have been offered by the employers and ultimately increase their self-wealth. Employees may have different preferences towards the compensation and benefits package because it takes as the motivation tool to them if it can suit or fit to them. It is crucial to all the employers in understanding the preferences of employees toward the compensation and benefits package because they are come from various genders, religious, geographic location, and age and so on. The employers might be able to retain the workers if apply the proper compensation and benefits to the employees. Employees often desire to get a liberally and fair compensation and benefits package for their own expectation because it will directly influence to employees job satisfaction. Meanwhile, this factor will lead to employees turnover if they thought they didnt deserve expectation returns. Therefore, compensation and benefits is the deep knowledge that should implant to all the employees because it will definitely assist them to retain their workers. Apart from that, employee turnover can be defined as the number of permanent employees leaving the company within the reported period versus the number of actual Active Permanent employees on the last day of the previous reported period (physical headcount). The number of leavers, that are included in Employee Turnover, only includes natural turnover (resignations, termination, retirement, etc.); it does not reflect any redundancies. Planned redundancies are reported and explained separately if relevant for employee turnover (Laurus Nobilis, 2008). Mobley (1982) defines employee turnover as the common voluntary cessation of membership in an organization by an individual who receives monetary compensation for participating in that organization. This definition primarily focuses on separation from an organization rather than on accession, transfer, or other. Besides, employee turnover can be also defined as the number of workers who leave from their workplace under certain circumstanc es. All the organizations will definitely encounter with the employee turnover because it is unavoidable and inevitable but manageable. Employee turnover can be categorized as voluntary and involuntary turnover. Voluntary turnover occurs when employees leave the organization deliberately (i.e. quitting); this can be contrasted with the involuntary turnover, which occurs when employees leaving the organization without choosing to do so (i.e. being fired or laid off) (Lee, Weller, Trevor, 2008). Sometimes voluntary turnover happened because the employees desire to seek more salary, while the involuntary happened when they are considered as redundant capital. Therefore, compensation and benefits might be able to influence the voluntary turnover as the cost and expenses will be incurred or increase if voluntary turnover happened in particular organization. The organizations have to spend more costs to provide training and development and seeking for the new employees if they are not able to retain their employees. 1.3 History In English, â€Å"compensation† means something that counterbalances, offset, or make up for something else. However, if we look at the origin of the word in different languages, we get a sense of the richness of the meaning, which combines entitlement, return, and reward. In China, the traditional characters for the word â€Å"compensation† are based on the symbols for logs and water; compensation provides the necessities in life. In the recent past, the state owned all enterprises and compensation was treated as an entitlement. In todays China, compensation takes on a more subtle meaning. A new word, dai yu, is used. It refers to how you are being treated- your wages, benefits, training opportunities, and so on. When people talk about compensation, they ask each other about the dai yu in their companies. Rather than assuming that everyone is entitled to the same treatment, the meaning of compensation now included a broader sense of returns as well entitlement. â€Å"Compensation† in Japanese is kyuyo, which is made up of two separate characters ( kyu and yo), both meaning â€Å"giving something.† Kyu is an honorific used to indicate that the person doing the giving is someone of high rank, such as a feudal lord, an emperor, or a samurai leader. Traditionally, compensation is thought of as something has given by ones superior. Today, business consultants in Japan try to substitute the word hou-syu, which means â€Å"reward† and has no associations with notions of superiors. The many allowances that are part of Japanese compensation systems translate as teate, which means â€Å"taking care of something.† Teate is regarded as compensation that takes care of employees financial needs. This concept is consistent with the family, housing, and commuting allowance that are still used in many Japanese companies. These contrasting ideas about compensation- multiple views (societal, stockholder, managerial, employee, and even global) and multiple meanings (returns, rewards, entitlement) add richness to this topic (Milkovich and Newman, 2008). That is the reason why compensation and benefits are more emphasized by the employers because it is essential in minimizing the employee turnover. 1.4 Research Objective 1.4.1 To identify the relationship between compensation and benefits in minimizing the employee turnover. The research conducted on the link between dissatisfaction with the pay and voluntary turnover appears to be inconclusive. Tang (1991) recommended that the most crucial reason for voluntary turnover is regarding to higher wages/career opportunity. There is an inverse relationship between relative wages and turnover (i.e. establishments with higher relative pay had lower turnover) (Martin, 2003). Salary growth had a pronounced effect on turnover in the studies that related to compensation. Particularly, salary growth effects on turnover were greatest for high performers, that is, high salary growth significantly reduced turnover for high performing employees. Compensation and benefits package are defined in this study as it helps to retain the workers and minimize the turnover rate (Park, Ofori-Dankwa, Bishop, 1994; Trevor, Barry, Boudreau, 1997). 1.4.2 To identify the preference of components of compensation and benefits toward the employees. According to Milkovich and Newman, (2008) the employees contribute their efforts in order to appreciate the compensation and benefits package that offered by the employers. Compensation and benefits include pay received directly as cash (for example: base, merit, incentives, cost-of-living adjustment) and indirectly as benefits (for example: pensions, medical insurance, program to help balance work and life demands, brightly colored uniforms. The employees might have different types of preference based on their requirements. Some of them will prefer to directly as cash but some of them will prefer to indirectly as benefits. The preference of components of compensation and benefits are defined in this study as it helps to distinguish their desired needs and retain the talented workers in an organization. 1.4.3 To identify the significant of the compensation and benefits package toward the employees. Pay and pay-related variables have a modest effect on turnover (Griffeth et al, 2000). Their investigation also integrated studies that examined the relationship between pay, a persons performance and turnover. They concluded that when high performers are inadequately rewarded, they will choose to leave an organization. Milkovich and Newman (1999) stated that where collective reward programs substitute individual incentives, their introduction may tend to higher turnover among high performers. The significant of the compensation and benefits package toward the employees is defined in this study as the turnover will definitely incur higher cost expenses if an organization may not be able to retain their workers. 1.4.4 To identify the advantages if the company able to retain their employees. Employee turnover is a topic of immense importance to public and private sector organizations. In part, this importance reflects the tremendous costs—financial and otherwise—often associated with the turnover (Staw 1980; Balfour Neff 1993). Financially, turnover may lead to increased personnel expenses—particularly in the areas of recruitment and training (Staw 1980; Balfour Neff 1993). However, employee turnover can also bring about a loss of organizational knowledge, history, and memory (Staw 1980; Moynihan Pandey 2008). Therefore, all those consequences will not happen if an organization success to retain their employees. The advantage to retain employees is defined in this study as it guarantees to help the process of development. 1.4.5 To recognize the satisfaction and expectation of employees in diversified industry that may influence the employee turnover. A theory stated that there are two basic types of needs, which are the need for psychological growth or motivating factors and the need to avoid pain or hygiene factors (Herzberg, 1973). The motivating factors comprise the essentials like achievement and advancement. These are positive elements that contribute towards job satisfaction and motivation. Hygiene factors such as company or organizational policies, quality of supervision, working condition, salary, relationship with peers and subordinates, status and security are negative elements in Hygienes factors that could cause dissatisfaction at work. The satisfaction and expectation of employees are defined in this study as it plays a vital role in manipulating the employee turnover. 1.5 Problem Statement How to implement compensation and benefits package in order to minimize employee turnover? How to recognize the preference of employees toward the compensation and benefits package? How the important role of the compensation and benefits package to the employees in their real working environment? What benefits for a particular company if the employee turnover rate is low? How to examine the satisfaction and expectation of customers toward their compensation and benefits package? 1.6 Scope of Studies The scope of studies is focused on the compensation and benefits package that implemented to the employees at several industries because it is efficiency in minimizing the employee turnover. Besides, this research is a tendency to the theoretical factors but not technological way. Moreover, this research also discussed with the preference of the compensation and benefits package by the employees because everybody has different demands in the real life. This research provides the knowledge about the factors that lead to employee turnover and the significant of implementing compensation and benefits in retaining the employees. Therefore, the employers must take actions in order to prevent the increment of employee turnover. 1.7 Organization of Research This research is basically divided into three main areas; The first part is literature review and the journals that have been collected will be used. Besides, the journals will assist to identify the role of compensation and benefits to minimize the employee turnover. There are some other independent variables will be examined toward the employee turnover. Moreover, through the reviews, a framework will be developed, a framework will be developed and to understand the variables. Once the framework is being done, a questionnaire will be created to understand the preferences of the compensation and benefits package toward the employees. This questionnaire will then be distributed for results. It will present the significant of the compensation and benefits package in the real working environment. The third part of the research will be analyzed once the collected result of the questionnaire comes with scientifically conclusion and reasons. After that, I will formulate some measures in order to make the situation become more favourable. CHAPTER 2 LITERATURE REVIEW 2.0 Introduction This chapter discussed about the relationship between compensation and benefits toward the employee turnover. The literatures of the research relevant to this area of study are explored and the same are organized based on the topic of discussion, compensation and benefits, organization culture, supervisor, Job Analysis and job characteristic, and working condition. 2.1 Employee Turnover According to Campion, (1991) the turnover principle includes various dimensions with the most obvious being whether it is voluntary or involuntary. Although the turnover decision might be classified, but it seems failed to fully consider because it might hide with several but complexity reasons. Additionally, there are some troubles with turnover dimension and lack of agreement on the explanation of ‘voluntary because it depends on who you ask as to why the employee left his or her job. Maertz and Campion (1998) defined the voluntary turnover as the management aspect agrees that the employee had the physical chance to continue employment with the company and at the time of termination as well. There was no impediment to continued employment from physical disability or from corporation management through the conveyed of voluntaries, such as non-mandatory retirement, quitting for family resettlement, or quitting for a self-perceived more desirable job. That is, even though the em ployee may know to stay is extremely costly but he/she still does the same decision because employee turnover implies with an individual choice. The limitation of article is the further investigation should be carrying out to examine the factors that lead to voluntary turnover because it is extremely incurring more expenses if an organization desire to employ new workers. Besides, this article didnt list out the main reason of involuntary turnover which is reluctant to workers especially during the recession period. The employees were being informed that their organization encountered with this problem severely and forced to leave the organization eventually. Sometimes the employees could be able to contribute more to an organization, but they couldnt to do so. This issue supposes to discuss with all the readers as well as the public. Grifeth and Hom (1994) stated that employee turnover will definitely contribute to the potential benefits and disadvantages for an organization. For instance, dislocation of poor performance, infusion of new knowledge and technology, reducing labor costs when facing stiffer competition, maintaining ties with exiting employees and providing new business ventures, or enhancing promotional opportunities for the remaining staff can be considered as positive ramifications. The negative effects cover economic costs, productivity losses, impaired service quality, lost business opportunities, increased administrative burden and loss of morale among the remaining staff. Employee turnover incurred some influences toward the organization but basically negative effect will definitely more than the positive effect and this is the main reason some organizations are implementing the compensation and benefits package to retain their workers. In addition, employee turnover costs are not only monetary but the company may have also lost the ‘knowledge possessed by the departing employee (Gomez-Mejia et al, 2001). Intelligence and knowledgeable workers are really hard to acquire in the market nowadays. Knowledge not only plays the role as the core of competence but is also a value-created device, especially for those organizations that face the global competitive challenges in the market. The knowledge that is embodied in human beings (as human capital) and in technology has always been central to companies visibility and economic development. Harnessing new technologies and innovation will be the source of long-term employment and productivity growth for companies and countries in a knowledge-based economy (Noe et al, 2002). The limitation is this article is the negative effect of employee turnover didnt explain widely and brief. We strongly agree that the negative effect is definitely more than the positive effect because it extremely influenced to the development of parti cular organization. The negative effect has incurred no matter in monetary or non-monetary aspects. The publics are interesting to know how the negative effects affect an organization if they didnt retain their talented employees. Hence, the author might list some latest examples to readers about the negative effect toward an organization regard to turnover problems. All the managers of particular organization definitely take some measurements in order to prevent the employee turnover. According to Abassi and Hollman (2000) turnover is the circle of rotation of workers around the labor market between the firms, jobs and occupations; and between the states of employment and unemployment. This workforce activity can be diversified into two categories which are voluntary and involuntary turnover. Involuntary turnover can be defined as the dismissal of employees, whereas voluntary turnover occurs when employees resign. Voluntary turnover often results in departing employees migrating to competing firms, creating an even more critical situation, since this knowledge can now be used against the organization. In conformity to Kransdorff (1996) voluntary turnover has in fact been accelerating over the past decade, as recent studies have shown that employees on average switch employers every six years. This situation demands senior management to consider the repercussions of voluntary turnover, and immediately create contingency plans. The turnover of best performers will d irectly cause the senior management been caught unprepared. Johnson et al (2000) said that functional turnover such as bad performers left and good performers stay can help to reduce sub-optimal organizational performance; excessive turnover can be detrimental to the firms productivity. This can result in the loss of business and relationships, and can even make vulnerable the realization of the firms objectives. To compound the negative side-effects of turnover, not all the departing employees are considered sub-optimal performer. According to Abassi and Hollman (2000) dysfunctional turnover (i.e. good performers leave, bad performers stay) damages the organization through decreased innovation, delayed services, sluggish implementation of new programs, and degenerated into productivity. Such activity can radically affect the firms ability to flourish in todays competitive economy; leaving even the most striving firms unable to succeed due to the inability to retain the right employ ees. If it is presumed that the smartest and most talented employees are often the most upwardly mobile, then strong organizations may become unable to actualize strategies and complete key business transactions, if they do not proactively manage their turnover. The limitation in this article is it didnt state out of the measurement to solve the employee turnover. In this study, it just examined to us about the voluntary turnover and sorted as functional and dysfunctional turnover. As what the author mentioned in this article, the managers were caught unprepared once this issue happened to them. Therefore, the author supposes to discuss some measurements to deal with the turnover problem after explain the definition and effect to each turnover. Employee loyalty is the foundation of customer satisfaction in the organization (Abassi and Hollman, 2000). While employee loyalty has often enabled firms to retain strong employees, senior management cannot be longer relying on relationships to incentive good workers to stay. Abassi and Hollman (2000) said that eroding employee loyalty is highlighting the importance of attracting and maintaining good people as the key to strategic staffing in the modern workplace. This is forcing organizations to revisit their HR practices to meet the diverse needs of the workforce in order to retain strong employees, and therefore, maximize the overall success of the firm. Abassi and Hollman (2000) highlighted five reasons for employee turnover in the organization: Hiring practices; Managerial style; Lack of recognition; Lack of competitive compensation systems; and Toxic workplace environments. Morrell (2001) examined that turnover means voluntary cessation of membership of an organization by an employee of that organization. Besides on that, turnover intention is broadly defined as attitudinal (thinking of quitting), decisional (intention to leave), and behavioral (searching for a new job) processes proceeding with voluntary turnover (Sager et al., 1998; Khatri, 2001). According to Dess (2001) employee turnover incurs some significant costs, both in terms of direct costs (replacement, recruitment and selection, temporary staff, management time), and also (and perhaps more significantly) in terms of indirect costs (morale, pressure on remaining staff, costs of learning, product/service quality, organizational memory) and the loss of social capital. Apart from that, employee turnover is a major concern for companies in many Asian countries such as Singapore, Hong Kong, South Korea, Malaysia, and Taiwan (Khatri, Chang, Budhwar, 2001). Global Reporting Initiative (GRI) has re cognized the importance of workforce turnover as a sustainability issue, which has included turnover as a core social performance indicator in its Sustainability Reporting Guidelines (GRI 2002). Moreover, employee turnover is giving restless nights to human resource managers in the textile sector of Pakistan. There are two reasons to explain why the textile sector has been selected. Bohla and Hameed (2001) analyzed there is an alarming employee turnover rate i.e. 12%. The textile industry represents Pakistans biggest employer as well as the key sector for the economy having almost 68% of total export income is the largest sector of Pakistan. The limitation in this article is the author didnt list out the employee turnover rate that occurs in Malaysia. The data and statistic are important because it can alert how severely for the case of unemployment that caused by voluntary and involuntary turnover. Besides on that, the author may discuss why the turnover problems occur severely in Asian countries if compare to Europe? Is it the Asian people encounter with certain troublesome? This issue must fully examine in order to minimize until the lowest percentage. DeBare (2001) examined that one of the major reasons for employee turnover in the retail sector is that stores have established to be a training ground, allowing the employee an opportunity to gain valuable skills. All new hires of employees such as cashier and general manager that stand in different levels are given extensive training at a majority of larger companies in todays market. Meanwhile, manyâ€Å"mid-career† individuals are less likely to change directions; there has a tendency showed that the criteria such as money, better scheduling, increased or better hours are preferred most by younger employees and experience is their tool to secure a position at elsewhere. Besides on that, there has an outlook which determined that the moving from one job to another is perfectly conducted among the majority of employees especially those younger than 30 if it allows for more pay, and continued growth and development. In addition, the high turnover rate in retail stores attract s potential hires due, mostly to the â€Å"revolving door† effect. There are always employees coming and going, which allows for opportunities to exist. The limitation in this article is low-career individuals didnt discuss by the author regard to their turnover problems. Most of them desire to seek better pay and benefits package if they feel dissatisfied to what they received currently. The young teenagers are not only seeking for better pay in their job, they also desire to get a more challenging job if compare with those who are 40 years old and above. Lane et.al (1996) discussed that it is interesting to note that even though retail and services consist of 20 percent of U.S. jobs, those same sectors create nearly 50 percent of worker turnover. In addition, Lane, (2000) had analyzed that only 16.6% of cashier jobs are created as new positions, the remaining 82.4% is related to turnover while 11 low-skill occupations with 6.5 million job openings per year and only 1million are new jobs. Jovanovic (1979) examined that some turnover is required under economic theories of job matching. Therefore, some positive turnover must be beneficial, since it is rational for both employers and workers to continue an employment contract only if the workers productivity is matched by their pay, while mismatches should separate. Dess and Shaw (2001) noted that no organization-level studies have yet supported the curvilinear, inverted U-shaped, cost-benefit prediction. Much more common is the finding of a negative link between turnover and performanc e. Glebbeek and Bax (2004) said that the position has some diverse today because it just with having found signs even though not statistically significant ones, of an inverted U-shaped relationship. According to Harris et.al (2006) found a curvilinear relationship, but at an aggregate level in a cross-firm study using Australian data. Moreover, there is an existing of usual negative relationship (Shaw, Gupta, Delery, Duffy, Johnson, and Lockhart, 2005). However, â€Å"unobservable† such as the management ability, affect performance and confound the true turnover-performance link are the difficulty of testing these theories empirically. The limitation in this study is the author do failure in testing other theories that influence to turnover. All the level of publics can understand more toward the factors that lead to turnover if the author success to examine it. In addition, the study cant deliver a clear picture to the public about the U-shaped, cost-benefit prediction and s o forth. The public couldnt catch the real meaning about this if they just simply glance through the article. According to Gimpelson and Lippoldt (2001) the total turnover rate around the world was 46% in 1998. Besides, the turnover of unskilled workers was high in the mid of 1990s while firms seem that hoarded white-collar labor. Brown and Earle (2003) correspondingly find that labor flows, particularly job destruction and separation in the Russian industrial sector increased in magnitude during the 1990s. The total worker flows were nine percentage points higher in 1999 than in 1990. In addition, the churning rate which defined as the worker flows less the absolute value of employment change was 30-40% during the 1990s. Gimpelson (2004) examined a survey of 304 Russian industrial enterprise Designing a Research Study: Types of Research and Methods Designing a Research Study: Types of Research and Methods Basic Concepts of Research 1.1 INTRODUCTION: During the last two decades and more, the socio-business environment of the world has witnessed dramatic changes in its nature and scope. Emerging from a historically economic role, the business organization has evolved in response to the social and political stigma of national public policy, explosive growth in technology, price struggle, competition of new entrants, frequent change in customers taste and desires etc. These factors and more have created new knowledge needed for the manager and new problems for social/managerial decision making. In such a complex and uncertain environment, business managers (or social scientists) need to understand how to identify information and to find out the emerging problem to make prompt and effective decision making. The studies of research methods provide the knowledge and skills that the managers/social scientists need to solve the problems and meet the challenges of a fast-paced decision-making environment. In recent years, exploring the research output particularly in the areas of humanities (management studies) and social sciences (economics, commerce, history, sociology, etc.) have been treated as an increasing concern among the researchers. Management is said to be in practice with the dawn of civilization. As a discipline, it is hardly a century old. Starting off as a scientific approach to the organization of things, it borrowed heavily from disciplines like economics, sociology, psychology, mathematics and statistics. Now it is a distinct body of knowledge having the potential for theory and practice. Though management in general is said to encompass the aspects like planning, organizing, staffing, directing and controlling, the discipline has spread itself to the specialized areas recently. Thus there are management concepts as applied to finance, production, human resources, information technology, rural management, operations and marketing. Each of these areas have grown to be a major discipline for research and teaching. In fact, there are number of institutions situated across our countries which are dealing with such issues but still lots of work have to be done. The pre-occupation with methodology is largely peculiar to any discipline of research, particularly in humanity and social science research in India. The first staging post in the life of a young academician is to produce some evidence of creativity. Not only can the route to this be taught, but also attempts to do so take away from the spirit of independent research. On the other hand, the young researchers need to be fitted out with the basic tools of analysis. Before analyzing the definitions of research, it is worthwhile to discuss some basic concepts related to decision-making. 1.2 PROBLEMS OF DECISION-MAKING: For a common man, decision-making problem requires a choice among alternative course of action so as to achieve the objective(s). The word ‘problem, in a general meaning, reflects that something has gone wrong. There are numbers of alternative course of action among which choice has to made are often called in management discipline as ‘management strategy and in economics as ‘economic decision-making. Presently, the business applications of economics and commerce are attracting more and more intellectuals to its fold. No wonder, the queen of social sciences has emerged as the heart of business sciences. Economics and commerce applies its traditional tools and concepts for the better and efficient management of business. Hence, the tools of applied economics and commerce are basically concerned with the application of economics in management decision-making. There is no doubt that it enables the new age managers- the managers of 21st century business enterprises to p erform their role of convincing and executing complex strategies. While managers have considerable information about the outcome for many decisions, they must frequently make decisions in situations in which the outcome of a decision cannot be known in advance. A manager may decide, for example, to invest in a new product development or to increase the level of technology or to change the price of a product and/or any other similar alternatives to increase profits and sales. Even after studying hundreds of technical reports, numbers of annual reports of different companies, available case studies in the literature etc., a manager may still not be in a position with confidence to choose the appropriate alternative(s). Managerial decision making leads to problems like: which products are to be produced?; what price is to be charged?; what quantity of the products are to be produced?; what should be the promotional expenditures?, how much would be the investment expenditures?, etc. Thus, decision making is a process of selection from a set of alternat ive courses of action which is thought to fulfill the objectives of the decision problem more satisfactorily than others. Similarly, a social science researcher at the beginning of a research projects not only in a position to decide which subject area to choose (whether to choose consumer behaviour by analyzing household consumption pattern and household budget or to analyze the effectiveness of various government policies that are meant for removing poverty, unemployment, etc., and/or number of such related alternatives like dowry deaths, women empowerment, women crime, sex ratio etc.), but also what should be the subject area, what should be the methodology, what is the amount of budget available for research, how much time is available with the researcher and so on. It is a widely accepted fact that business decision-making process has become increasingly complicated due to the over growing complexities in the business world more particularly soon after the adoption of the concept of globalization by major economics of the globe. Thus, it requires that the decision maker (s) has to follow some basic rules and processes which will help them to make efficient decisions under conditions of risk, uncertainty and complexities. Hence, decision-making problem may be defined as ‘a task of identifying the alternative courses of action among a number of alternatives available of achieving given objective(s), then to analyze all the alternatives by collecting required information and at the end choosing the best alternative to achieve the desired objective in most efficient way. The elements of decision making process may be: The decision maker himself/herself Identification of the decision problem Identification of the source or the environment in which the problem exists and need solution Selecting some alternative courses of action among the feasible alternatives and The final selection of the choice of the alternatives 1.3 STEPS OF DECISION-MAKING PROCESS: The researcher (pronounced for decision-maker who may be an executive or research team) while going for decision-making always gets confused, thinking from where to start in order to identify the alternative. Systematic inquiry of the problem is a common and fundamental threat. The process of systematic inquiry requires careful planning of an orderly investigation. But there is no hard and fast rule that the decision maker should follow all the steps in a sequence that is derived below rather he/she can choose few important ones based on their convenience and requirements of the study. Following are some fundamental steps which may help the decision maker to get the path of searching the alternatives. 1. Analyzing the objectives: At the initial stage of going for identification of a problem the decision maker has to understand completely the mission, vision and the objective of the concerned organization i.e., he/she has to first understand what their organization wants from them (in case of business problem). For instance, if the decision-maker is associated with a private enterprise then he/she has to understand that the motto of their organization is to maximize profit or sale and/or both for achieving rapid growth. On the other hand, a public enterprise not only based on profit maximization but also is based on welfare criteria. Where as in case of social science research the research has to analyse what is the basic purpose of research? Who is the funding agency and what it wants? What the associated persons or institutions expect?, and a number of such related problems. 2. Defining the problem: The second step, after the objective(s) been identified, is of defining or identifying the problem. Problem identification is the top most tasks in the process of decision-making. It justifies the adage that ‘a problem well defined is a problem half solved. This adage emphasizes that an orderly definition of the problem (which ultimately leads to decision-making) gives a sense of direction to the existing problem. 3. Identifying possible alternative solutions: The third step in the process of identifying the alternative course of action is of specifying few alternative(s) among the numbers of alternatives selected at the initial stage of research (as discussed in point 1 above). But due to a number of reasons the decision maker cannot choose all the alternatives that is possible to solve the problem rather he/she has to limit the horizon and should concentrate on a limited alternatives. This requires considering the variables that may put more impact on the problem identified. In such a way, relationship among the variables and with the problems has to be established. Here, various hypotheses can be formulated which will at the end serve as alternative solution of the existing problem. Box-1.1: Narottam Paper Limited and Economic Recession The ripple effects of the 2008 Global economic meltdown had begun to hurt the Rupees 2,556 crore of Narottam Paper Ltd. Like all other business houses in India, Narottam Paper Ltd., was also finding the growing tough. The general trend of soaring prices and contraction in demand had started affecting the sale of the company products. Its customers were also focusing on correcting their inventory positions (using existing stocks of materials to keep production lines and marketing activities rolling). Consequently, they were not buying much from the company. Even the investors did not like when they saw- Narottam Paper Ltd., stock fell from Rs. 63.50/- on 1 January, 2008 to a low of Rs. 12.08/- on 18 January 2009. The company was in the midst of Economic crisis. In such a chronic situation of the company, Mr. Partha Sarathi, Managing Director of the company, realized that some strong means must be taken to extricate the company from its present crisis. To this end, Mr. Partha Sarathi held several brainstorming sessions with the companys Research and Development team and finally, identified the focus areas on which decision is needed. The identified areas are: Necessity of changing companys strategic planning policies Managing working capital flows Cutting various costs Paying attention to employee productivity Searching new market potentials Thus from the above case study it is clear that the company in wrongly in the trap of economic recession. To combat this recession, the company had identified five alternatives. Solution of each of the five alternatives may help the company to achieve its desire objective(s). 4. Evaluating alternative course of action: Now, among these alternatives, some alternative requires long time to execute, some may be expensive for the decision-maker to execute, some may go beyond the limit of the decision-maker and the one which satisfies all the criteria of the decision maker. Thus, the decision-maker has to collect relevant data or information on each possible alternative those satisfy all the requirements of the decision-makers, hence, are finalized to solve the existing problem. Data are regarded as the basic input to any decision-making process in both business studies and social science. The processing of data gives statistics of importance of the study. Some data may be available in form of reports published by various government departments, annual reports of the industries, thesis/research publications in various libraries of institutes/universities, etc., are called as secondary source of data. Where as, in some case the decision-maker has to collect the fresh information with the help of various tools of data collection like questionnaire, door-to-door interview, focal group discussion, field study, etc., which are called as primary source of data. The collected data are then coded and entered in computer for execution of the result. Proper tools and techniques of optimization are used for classification and analysis. Techniques such as regression analysis, multivariate analysis and operation research techniques like linear programming, simulation techniques, etc., are used to obtain a desirable solution. This solution may be one that helps the decision-maker to achieve the desired objective. Now, with this process the decision maker gets optimal solutions to all the possible alternatives that he/she has been identified in the initial stage of research. 5. Validation of the results: After the course of action is finalized, now it is time to execute the action in reality i.e., called as decision-making. The process of validation of results ensures the credibility of the results. This requires constant monitoring so as to achieve the desired result. For this, the decision maker has to consult with the experienced professionals in the related area of study, consultants who are closely associated with such studies, academicians who are carrying on research in the related area(s), etc. The figure 1.1 derived shows the flow chart of the decision-making process showing how the process of decision-making moves in research. 1.4 WHAT IS A RESEARCH? Research is a diligent enquiry and careful investigation for new knowledge through systematic, scientific and analytical approach in any branch of knowledge. Constant search and research are the guiding factors of research which helps to discover new facts (Kumar, 2002). The search for new knowledge also helps to accept or reject or modify existing fact or knowledge that is already available in the existing literature. For a common men, the word research implies a detailed study of a subject especially in order to discover (new) information or to some it implies in search of a new finding. Where as, the Oxford Advanced Learners Dictionary defines the word as, ‘a careful investigation or inquiry especially through search for new facts in any branch of knowledge. The Random House Dictionary of the English language defines ‘research as diligent and systematic inquiry or investigation into a subject in order to discover or revise facts, theories, applications etc. The definition of research gets its real meaning with the words of Clifford Woody, who defines it as ‘research is a careful inquiry or examination in seeking facts or principles, a diligent investigation to ascertain something. John W. Best in his contribution titled ‘Research in Education opines research as ‘the systematic and objective analysis and recording of controlled observations that may lead to development of generalizations, principles, or theories, resulting in prediction and possibility ultimate control of events. P.M. Cook defines research as ‘it is an honest, exhaustive, intelligent searching for facts and their meaning or implications with reference to given problem. It is the process of arriving at dependable solutions to problems through the planned and systematic collection analysis and interpretation of data. The best research is that which is reliable verifiable and exhaustive so that it provides information in which we have confidence. M. H. Gopal opines as ‘it is essentially a systematic inquiry seeking facts through objective verifiable methods in order to discover the relationship among them and to discover from them broad principles or laws. K. V. Rao visualizes the concept as ‘research is an intensive and purposeful search for knowledge and understanding of social and physical phenomena. It is a method for the discovery of true values in a scientific way. It is not merely an accumulation of knowledge but a critical and scientific analysis of social facts and formulation of generalizations as a basis of action and foresight. The encyclopedia of Social Sciences (Mc-Million) defines research as, ‘Research refers to a critical and exhaustive investigation of experimentation having as its aim the revision of accepted conclusions in the light of new discovered facts. Where as, the word ‘methodology is the combination of two words ‘method which implies a particular way of doing something plus ‘logus the Latin word which implies ‘study thus, ‘methodology implies ‘a systematic way of studying something. The research method may be defined as all those methods and techniques that are used for conducting the research or search. Hence, it refers to the behavior and instrument used in selecting and conducting research techniques and research design. Some experts, who are continuously associated with research methodology since a long, have categorized the research methods in three categories. They are: First category is one where those methods are included which relates to the collection of data or information. In the second category, different statistical techniques are used for establishing relationships between variables. Where as, the third category consists of those methods which are used to evaluate the accuracy of the results obtained. Where as, Dhondyal (1994) defines research methodology as ‘a procedure designed to the extent to which it is planned and evaluated before conducting the inquiry and the extent to which the method for making decisions is evaluated. According to C.R. Kothary (1990), research methodology is, ‘when we talk of research methodology we not only talk of the research methods but also considers the logic behind the methods we use in the context of our research study and explains why we are using a particular method or technique and why we are not using others so that research results are capable of being evaluated either by the researcher himself or by others. There exists large numbers of definitions in research literature defining the term research methodology. All the definitions are defined differently by different experts based on their need and requirements of their study. Few properties can be summarized as below: (1) Research is a scientific process. (2) It leads towards the solution of an existing problem. (3) It directs towards the development of new principles of theories or modifies the existing literatures that will be helpful in predicting future occurrences. (4) It is based upon observable experiences or empirical evidence. (5) The process of search for new knowledge demands accurate observations and descriptions of the fact(s). (6) It involves gathering new data for new purposes. (7) It is characterized by patience and unhurried activities. (8) It is carefully recorded and reported. (9) It is the task of experts or specialists in the related discipline of the study. (10) It is an intellectual task. From the above derived definitions and more other such definitions that already exist in the literature, research methodology may be summarized as a way to systematically solve the research problem. Research methodology constitutes research methods used in context of research study and explanation of using of a particular method or techniques and the why other available techniques are not used. So that research results are capable of being evaluated either by the researcher him self or by other persons who have keen interest in the study area. Hence, research is a systematic approach consisting of enunciating the problem, formulating hypothesis, collecting the facts in relation to the problem, and reaching certain conclusions, either in the form of solution towards the concerned problem or in certain generalizations for some theoretical formulation. 1.5 OBJECTIVE OF RESEARCH: Like that of every discussion, research is also having some basic objectives. The purpose of research is to discover answers to questions through the applications of scientific procedures. Young (1988) has analyzed some important objectives of research as follows: No two human beings behave equally. Human psychology is the most complicated matter to predict in the society. There are always fluctuations found in their behaviour. Hence, in order to maintain equilibrium and stability, it requires understanding the human behaviour. Thus, research helps to explore and understand human behaviour and their social life. Research helps in portraying accuracy in the characteristic of a particular individual, situation or a group in the society / organization and leads to designing the strategies of development. Test of human beings for a particular good is always changing. Thus, human nature is to search for new things. Research helps to extend, correct or verify knowledge that is either in hidden or not discovered, Two kinds of explanations for unexplained social phenomena, It helps in predicting the frequency with which a certain thing occurs or with which it is associated with something else. To provide new insights into organized society and its social structures. To test or challenge existing theories and revise them in the light of new evidence(s). Here existing theories are either tested or new theories are developed or are modified. To understand the organizational culture, social life, social environment, decision making process, etc., and there by to gain a greater measure of control on other human behaviour in the organizational and socially context. 1.6 FEATURES OF RESEARCH: Every research has its specific features or characteristics. Some important features are cauterized below: Research gathers or collects new knowledge or data from either primary or first hand sources and secondary or already existing sources. The process of research is systematic and accurate. Research secures experts or skilled personnels for any investigation. Research is characterized as logical and objective, applying every possible test to verify the data collected and the process employed. There is no question of biasness in research. Research eliminates personal feelings and references from the activity. It is the process of investigating new knowledge. Research endeavors to organize data in quantities terms as far as possible. Research in some cases where the research scope is broader is time consuming. Research redlines courage and hard work, hence, it requires patience. The process of research is highly purposive and pin pointed. It generally deals with a significant problem which demands a solution. The process of research usually involves, a pre-determined step, formulation of one or more hypothesis, research design, methods of data or information collection and presentation of data and is carefully recoded order reported. 1.7 FACTORS REQUIRE FOR A SCIENTIFIC/ GOOD RESEARCH: A good research follows the standards of the scientific methods. Hence a research team while executing any research work should consider following factors carefully. Purpose clearly defined: The problem or the decision to be made should be clearly defined by the researcher. The decision statement should include its scope, limitations and the summery (meaning) of all words /terms that are significant to the research. The researcher should be clear about the purpose of his/her study (research) to match with the mission of his/her organization for whom the research is meant for. 2. Should be based on ethics: Ethics is defined as a system of moral principles or rules of behaviour. While going for study, proper care should be taken at designing the research procedure i.e., the issues related to study. Safeguards against causing mental or physical harm to participants should be considered. It should not hamper religious and sensitive norms while conducting research and interacting with the respondents. For example, if the researcher has keen interest to know the behaviour of a particular group of people who are affected by HIV+. Now while interacting with these people, the researcher should ask questions very carefully in a simpler manner without causing any harm to their sentiments. 3. Research design/methodologies should clear and planned: The research should also have clear understanding about the objective of the study. In other words, the nature of data required, the behaviour of the respondents, the procedure of data collection, sample coverage, methods of data collection, models to be used, computer software to be implemented etc., should be explained clearly. 4. The Researcher should be a skilled expert: The person involved in the research should be an expert in the concerned field of study. He/She should be clear about the procedure, objectives, methodologies and techniques of research. They should be capable enough to handle the respondents. The behaviour of the researcher should be calm and saver. Necessary care should be taken in case where the study is based on some sensitive issues. The researcher should have a clear command on the sample area, the language, the mature of the respondents. The most important requirement is that they should have enough patience and keen interest in the study. 5. Unbiased analysis of results: There should be no biased decision after getting the results of study. No question of sympathy, kindness, relationships, etc., should be involved in the research process. No political interferences should be there in the process of analysis of the study. For example Mr. X is doing some research work (let it be a Ph. D) under the guidance of Mr.Y and they are relative. Now, if they do the research work in normal process it may take several years and it may have some value addition in the shape of outcome of the study. But, since Mr. X is Mr. Ys relative, the basic objective of such research may be only getting a degree. Thus they will try to finish the work very early without doing a proper work. In such cases Mr. X may be awarded the degree but the result may not have any value addition to the existing literature. 6. The conclusions should be justified: The conclusion should be specific and to the point as per the purpose of study. The objective(s) derived and hypotheses formulated at the beginning of the study and conclusion drawn at the end of study shows the gap between â€Å"What was to be done and what you performed†. This helps in gap analysis. The exact findings should be represented without biasness. The validity of the conclusions should be specified. 7. Scope for further research: The research procedures used should be described in sufficient details and there should be ample scope for the other researcher for further research, if necessary. The limitations of the study should be clearly mentioned. Problem identification is the top most tasks in the process of decision-making. As it is a known fact that, solution of one problem, gives birth to a number of related other problems, thus, the researcher should clearly mention about the limitations of the study. The limitation may be in the form of limited or small sample, less budget, less time span, parameters that have been identified are less in quantity, the study is narrow in scope, methodology chosen may be purposive, etc. 1.8 TYPES OF RESEARCH: Researches are of various types. It is basically categorized on the nature of work. Professor R. Panneerselvam has classified some important types of research as follows: 1. Exploratory Research: Exploratory research is the fundamental one and is of an initial research type which the researcher carried out at the initial stage of study. In other words, here the researcher analyses the data and explores the possibility of obtaining as many relationships as possible between different variables without knowing their end-applications. A general study is conducted without having any specific objective(s) of study. Here a number of hypotheses are developed for an existing problem. There are three sources from which exploratory research develops in the mind of a researcher. They are survey of literature, experience survey and study of existing case(s). a. Survey of Literature: The very beginning phase of searching a problem is the survey of literature. Survey of literature is the study, involves collection of available literatures in the required area of research where the researcher has limited experience, and critical examination and comparison of the above materials is needed for better understanding of the concept. This research also helps the researchers to update with the past data, data sources and results, which are useful for related researcher in future. Some examples of survey of literature are searching a problem from available journals, books, periodicals, reports published by different government and non-government agencies etc. b. Experience Survey: Experience survey gathers the experiences of skilled specialists in terms of their skill, expertise and knowledge. Hence this survey is the survey of experiences of experts/specialists in a particular field which acts as a data base for future research. These expertises have been developed over a period of time or through some other related studies. Some of the examples of the experience survey are materials planning, demand forecasting, man power planning, union / state government budget analysis, investment decisions analyzing the employment and unemployment situation etc. c. Study of case(s): This is a special kind of study oriented to have insight into research topics. This kind of study is mainly case study oriented. It lays emphasis on reviewing the available real story cases in the literature. Based on the available real case histories, a researcher can proceed in his/her own research study. Two real case stories which are based on effective service facility provided by two multinational companies to gain customer loyalty are analysed in Box-1.2 and Box-1.3 below. Box-1.2: IFBs Home Demo IFB Industries Limited has been adopting the strategy of home demo to build a good will among its customers. Mr. Satyanarayan has purchased a micro-oven of this company in the month of November, 2008. Soon after the purchase, one sales manager came to him to his house and explained the couple about a number of operations of the microwave with live demos. He has spent more than 20 minutes with the couple and made them aware about a number of functions, instructions, procedures regarding the handling of micro-wave with life demos. This is how IFB is attracting the customer by providing them some service satisfactions at their door step. By identifying such more real life experiences, the researchers can develop some new studies based on the similar line. Box-1.3: Whirlpools Marketing Research Strategy Whirlpool of India Limited is giving considerable emphasis on marketing research. The company strategy shows that it believes in planning research in advance. Even though this process seems to be difficult in reality, but for achieving its objective, the company is maintaining complete