Amazon Essay Example | Topics and Well Written Essays - 750 words

Amazon - Essay ExampleFeasibility study should be performed on the basis of assorted criteria and parameters. The various feasibility studies are (1) Economic Feasibility,(2) Operational Feasibility and (3) Technical Feasibility.Their strategies include low legal injury and free shipment. This factor played an important role in the long-term development of the company. The cheaper prices of goods with high fibre and further free shipment attracted many. An separate factor is the customer service. Customer plays an important role in the development of the company because it is the customer who uses the product that was developed by the companies and Amazons services were good at it.To take a breather and hold the position in the present competitive market Amazon has planned to expand its dividing line outside US like Eastern Europe and Far East Asia. Amazon is encouraging other companies to advertise their product on their website. A study has shown that Amazon would make more pr ofit in diversifying than expanding.TOWA matrix (Threats-Opportunities-Weaknesses-Strengths) has been used to develop feasible alternative strategies. The matrix consists of four quadrants. They are (1) using strengths to inhibit weaknesses,First quadrant concentrates on possible strength-opportunity strategies. Important factors are to hire highly skilled workers, vast brand recognition, customer satisfaction, effectively and efficiently raising capital resources, etc. Second quadrant concentrates on possible strength-threat strategies. Important threats that have to overcome are changing government regulations, seasonal shopping, and competition from ebay and Wal-Mart, hold dear business and customer information, currency exchange, etc. tercet and Fourth quadrants concentrates on Possible Weakness-Opportunity Strategies and Possible Weakness-Threat Strategy. Third quadrant looks at reviewing product, develop standards up to the customer satisfaction, etc. Fourth quadrant looks at implementing financial backing systems, implementing policies to protect and avoid security risks.ReferencesFortunato, Frank. (2005, September 25). Selling Books Online Book Listing Services vs. eBay. Matrix-E.com. Retrieved May 16, 2006, from http//www.matrix-e.com/ contented/view/63/9/Chevalier, Judith, and Goolsbee, Austan. (2003, April). Measuring prices and price competition online Amazon and Barnes and Noble. Retrieved May 16, 2006, from http//gsbwww.uchicago.edu/fac/austan.goolsbee/research/amzn.pdfFrey, Christine, and Cook, John. (2004, January 8). How Amazon.comsurvived, thrived and dark a profit. Seattle Post-Intelligence.Retrieved May 16, 2006, from http//seattlepi.nwsource.com/business/158315_amazon28.htmlsource=techdirt