Boutique Hotels Essay Example | Topics and Well Written Essays - 1000 words

Boutique Hotels - Essay ExampleIt will also explore how the notion of the dress shop hotel has evolved everyplace time but still remains an important mainstay within the market. In particular, it will take up the factors that have influenced the growth in the dress shop hotel sector. Swig (2000) examined the boutique hotel in more detail, suggesting that, whilst the major hotel manacles are not suffering in any meaningful way, the boutique hotel never-the-less presents the consumer with a new and interest option within the accommodation market. Swig (2000) suggests that an important characteristic of a boutique hotel is that the theme of the accommodation is somehow linked to the destination or neighbourhood in which it is situated, as well as winning into account the personality of the intended consumer. The article also uncovers the characteristics of this consumer, quoting Chip Conley (of Joie de Vivre Hotels) sophisticated, artistic, literary and conscious (Swig, 2000, p2) . The boutique hotel whitethorn be hard to define in any definite terms, but essentially this is the purpose of the boutique hotel it represents the personality of the individual consumer, in opposition to the chain hotels (Mcintosh & Siggs, 2005). Wilson (2004) covered in more detail what she termed the boutique mystique, stating that not every distinctive property is a boutique hotel (p54). The emphasis on properly formation a boutique hotel suggests that it must be trendy (p55) in a similar way to the mid-sixties fashion boutiques. This means that the boutique hotel is not limited to traditional standards of beautiful architecture indeed, many boutique hotels are located within urban areas and utilise refurbished ex-factories and warehouses (McNiell, 2008, p383). Thompson & Thompson (1995) suggest that this variety is a contrast to the unnamed larger shackles, which is part of the reason why boutique appeals hold such an appeal. McNiell goes onto suggest that the boutique h otel may not be a separate concept from the traditional B&B (McNiell, 2008, p384). In this case, we potbelly see that some scholars believe that the boutique hotel may not be variant to previous choices within the accommodation market. The difficulty in defining a boutique hotel is part of the reason that they appeal to such a wide variety of consumers. McManus (2001) suggests that the hotel consumer is now turning to boutique hotels to give them the same services, but with great intimacy (p103), and the only applicable term for the boutique hotel user is sophisticated (p104). Fanning (2006) uses the term cultural to calculate the consumer. These are both umbrella terms, with the precise demographic and tastes of the boutique user being hard to follow precisely because different hotels appeal to different consumers (Lim & Endean, 2009). Iwata (2006) proposed that the boutique hotel appeals more to the homosexual male than the heterosexual. This literature seems to be in agreeme nt that the boutique hotel offers something different, which contrasts with the opinion of McNiell (2008) above. More evidence that the boutique hotel can be considered different to the standard offerings is the literature exploring the global chains like Starwood Hotels & Resorts Worldwide (Chang & Teo, 2009). There are even chains which