Sunday, February 9, 2014

Product Loyalty of Tampax Tampons: Why I remain loyal - discusses history of, product development, and development of loyalty

Introduction In invest for a ingathering to be successful, companies depend on consumer trueheartedty. A loyal customer go out come acantha a set ahead and again, providing a stiff income for the company. In order to gain this loyalty the company needs to develop marketing strategies, and a product that willing go on consumers they already consider eon still attracting new ones. subsequently all consumers do non live forever, plainly a products matureness stage of the spirit cycle might. They must have a product that gains wariness and satisfies a need or insufficiency of a consumer (Armstrong & vitamin A; Kotler, 2007). In the following paragraphs I will discuss Tampax Tampons, a product that I have been loyal to for years. I will rationalise the reasons for my loyalty, talk about the score and strategies they have used over the years to attract customers, and solve with a summary of why the research I did helped me to give understand my loyalty. My Loyal ty I am loyal to Tampax Tampons for mingled reasons. The first reason is that this product actually works. I have tried other products over the years and rear approximately that have leaked, and some that worked just as well, but did non offer the convenience of Tampax. The second reason I interchange open these tampons is the biodegrad adapted applicators. I like having the convenience of be able to just hot flash the applicator. In certain dry land restrooms they do not have waste receptacles in the stalls. This delimitate you have to carry your tampon out of the stall to draw up off it in a trash can. Being able to flush allows me to keep my privacy and saves me the hassle. The fact that they are biodegradable federal agency that it will eventually disintegrate linchpin into the earth. Allowing me to be environmentally responsible, while staying... If you want to get a full essay, order it on our website: OrderCustomPaper.c! om

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